Goal: Arm the retail sales associates with product knowledge so they can sell more Whirlpool products with confidence! For over...
May
15
Is “Hey” email subject line effective?+
There is a lot of industry research conducted on improving the effectiveness of email campaigns. BTI Brand Innovations stays on...
Apr
24
5 Keys to Writing Engaging Content+
In a world of ‘instant content’ and millions of messages, writing engaging content has never been more of a challenge....
Apr
24
Raising Awareness for a Good Cause+
Raising Awareness for a Good Cause BTI Brand Innovations has always made it a point to contribute our time and...
Apr
18
Industry Metrics for Integrated Campaigns Lacking+
Have you run integrated campaigns and been challenged by your executives to compare your results to industry benchmarks? You’ve probably...
Increase sales through effective roadshows+
Goal: Arm the retail sales associates with product knowledge so they can sell more Whirlpool products with confidence! For over...
Is “Hey” email subject line effective?+
There is a lot of industry research conducted on improving the effectiveness of email campaigns. BTI Brand Innovations stays on...
5 Keys to Writing Engaging Content+
In a world of ‘instant content’ and millions of messages, writing engaging content has never been more of a challenge....
Raising Awareness for a Good Cause+
Raising Awareness for a Good Cause BTI Brand Innovations has always made it a point to contribute our time and...
Industry Metrics for Integrated Campaigns Lacking+
Have you run integrated campaigns and been challenged by your executives to compare your results to industry benchmarks? You’ve probably...
The Power of Peer Influence – Word of Mouth Remains the Biggest Influencer in the Purchasing Cycle+
“Awareness is fine, but Advocacy will take your business to the next level.” Joe Tripodi, Chief Marketing Officer the Coca...
A Whole Lot of Love – Integrated Campaign Increases Social Media Traction for Teriyaki Experience+
When Teriyaki Experience called upon us to help increase their Social Media traction, we welcomed the challenge by conceiving an...
Best Buy is the newest Amazon showroom – How can a retailer battle “showrooming”?+
Showrooming has been an increasing trend resulting in loss of sales for brick and mortar retailers. It is closely tied...
Integrated campaign brings affresh™ appliance cleaners to life for thousands of new customers+
When one of our clients, affresh™ appliance cleaners (owned by Whirlpool Canada), wanted to increase brand awareness and product trials...
Sparks and Solutions: From First to Final+
When taking a moment to look back on the work that we do here at BTI, I try to recall...
The Importance of The Project Brief & Project Planning+
Many inexperienced marketers and designers often wonder why projects don’t turn out the way they (or the client) anticipated. It...
Project Management: Point of Differentiation+
In a day of highly saturated industries and über-competitive everything, identifying a solid point of differentiation is crucial for any...
Facebook ‘Likes’ Mean Business For Your Brand+
Market researchers, Lab42, posted results of a study today, in infographic form, reinforcing the importance of a brand’s Facebook page....
Photoshop Tutorial: Using CMYK Channels to Create Textured Type+
The following is my technique for superimposing words onto a textured background in Photoshop. While there are probably numerous ways...
Create a Custom Twitter Header Image+
Twitter announced today the addition of a header image, like Facebook’s Timeline image, to its users’ profiles. Much like Facebook’s Timeline...