This month we celebrated Shashi, BTI’s Operations Manager, for 20 years with BTI. It is not every day we are fortunate enough to celebrate such a wonderful milestone, so we pulled out all the stops to make it special. We spent the day celebrating Shashi with treats, kind words, and...


YOUR MARKETING AND SALES AGENCY PARTNER
Welcome to BTI, a full service, integrated marketing and sales agency that prides itself in helping our client partners build, strengthen, and grow their brands through strategic thinking, creative design and sales team optimization.
We’re proudly boutique and independent of larger agencies. We bring a fresh approach for businesses looking to do things better, faster and in a way that is more cost-effective. We think, and we do… and we’ve been doing it over 20 years.
Through insights and strategy, BTI continuously delivers creative ideas that resonate, design that evokes emotion, and execution that has a reputation for turning heads. Our experienced team of brand strategists, sales consultants, project managers, digital gurus and creative minds are here to help ensure the brands and organizations we work with connect to their target audiences and become market leaders.
MARKETING SOLUTIONS
We connect people to brands and brands to people
We build brands through insights and strategy, executing using fully integrated marketing solutions. Our approach is to change consumer behaviour and buying habits. The BTI CI (Creative Intelligence) process ensures that your objectives and KPIs are identified, met and exceeded with a meaningful and lasting impact.
INSIGHTS
STRATEGY
BRANDING
INTEGRATED
TRADITIONAL
DIGITAL
EXPERIENTIAL
VIDEO
SALES SOLUTIONS
Owning the Last 3 Feet (L3F)
You already know BTI as the “Best There Is” when it comes to marketing and branding. Get to know us as your extended sales and retail solutions team, where we provide bespoke solutions to help your brand own the Last 3 Feet of the customer journey.
INSIGHT
STRATEGY
BRANDING
INTEGRATED
TRADITIONAL
DIGITAL
EXPERIENTIAL
VIDEO
Sales Intelligence
Dedicated Sales
Consortium Sales
Assisted Sales
Training
Roadshows
Merchandising
Shopper Marketing
INDUSTRIES
We Provide Integrated Solutions for Every Industry
Our combined marketing and sales experience spans across many sectors. Since 1999, we have developed meaningful partnerships and collaborated with a fantastic group of start-ups and multinational corporations. Select from the industry list below to reveal just a few of our trusted client partners.









































































































What our partners are saying

"BTI has become our go-to agency for out of the box thinking and creative ideas. Our most sincere thanks to the team at BTI for taking this project from vision to reality, and for the integral role they played in the success of Indus."
Chief Executive Officer Indus Community Services

"It is rare that a company has the expertise and marketing insights required to handle a new product launch throughout all stages of brand development. Without question these capabilities from BTI contributed to a strong product launch and laid the foundation for future success."
Vice President, Marketing Cott Beverages Canada

"The team at BTI are both creative and strategic in their approach to marketing and branding. Our relationship is a true partnership in every sense. I would highly recommend BTI to any company looking for a creative partner to help build their brand."
Director, Marketing Teriyaki Experience

"BTI has built a reputation for building brands for some of the most recognizable retailers in North America. We are very thankful to BTI for being a big part of our growth from inception to the sale of our brands that we built together."
Jr.President and CEO 4u2u Brands LLC

"Our partnership with BTI is seamless and incredibly efficient. They are a valued part of our day-to-day operations and our ability to grow our business. I would recommend BTI to any brand looking for promotional elements for use across a variety of medias."
Senior National Manager, Sales Training & Merchandising

"BTI created the roadshow concept, and continues to manage and execute the cross-Canada training experience on behalf of Whirlpool. BTI always ensures we are pushing the limits with creativity, technology and new ideas to inspire a change in behaviour."
Senior National Manager, Sales Training & Merchandising

"BTI played an important role in establishing our brand and vision. Our meetings with BTI were very exciting and professional. The whole group had lots of energy and we had fun as we shared ideas, brainstormed and planned. I am grateful that BTI was our partner."
Co-Founder of the Lazeez

"BTI played an important role in establishing our brand and vision. Our meetings with BTI were very exciting and professional. The whole group had lots of energy and we had fun as we shared ideas, brainstormed and planned. I am grateful that BTI was our partner."
CEO, Seth Commercial Corp. Chaska

"BTI was responsible for building out our new website which is more reflective of who we are and we are seeing more traffic, better results and more leads coming through our website. We can always count on BTI to provide expertise and marketing insights, no matter what the ask."
Connected Accounting & ERP Product Manager Accountek Solutions

"Over time our relationship with BTI has grown from tangible marketing materials to digital marketing and branding support. It is rare to find an agency as well versed in so many services as BTI. They are our trusted partner and advisor."
Managing Partner Packetlabs Ltd

"We can always count on BTI to be at the cutting edge of industry trends and technology. They have proven to be a true partner with whom we collaborate daily. I would highly recommend BTI to any organization looking for assistance with marketing their business or product."
Founder, Managing Lawyer Nexera Law Group

"We were very pleased with the results of the Cashmere UltraLuxe Bathroom Tissue launch campaign executed by BTI. The feedback from our team and retailers was overwhelmingly positive, and as a result, this campaign set the standard for future product launches."
Vice President – Market Development and Consumer Insights Kruger Products LP

"We could not be happier with the results of this rebranding project for LAC. I always recommend BTI to friends and colleagues and I look forward to working with the team again in the future."
Director, Marketing & Communications Living Arts Centre
BTI has become our go-to agency for out of the box thinking and creative ideas. Our most sincere thanks to the team at BTI for taking this project from vision to reality, and for the integral role they played in the success of Indus.
Gurpreet S. Malhotra
It is rare that a company has the expertise and marketing insights required to handle a new product launch throughout all stages of brand development. Without question these capabilities from BTI contributed to a strong product launch and laid the foundation for future success.
Andrew Pollock
The team at BTI are both creative and strategic in their approach to marketing and branding. Our relationship is a true partnership in every sense. I would highly recommend BTI to any company looking for a creative partner to help build their brand.
Renate Fox
BTI has built a reputation for building brands for some of the most recognizable retailers in North America. We are very thankful to BTI for being a big part of our growth from inception to the sale of our brands that we built together.
William C. Hargis
Our partnership with BTI is seamless and incredibly efficient. They are a valued part of our day-to-day operations and our ability to grow our business. I would recommend BTI to any brand looking for promotional elements for use across a variety of medias.
Michelle Domet
BTI created the roadshow concept, and continues to manage and execute the cross-Canada training experience on behalf of Whirlpool. BTI always ensures we are pushing the limits with creativity, technology and new ideas to inspire a change in behaviour.
Yogesh Somani
BTI played an important role in establishing our brand and vision. Our meetings with BTI were very exciting and professional. The whole group had lots of energy and we had fun as we shared ideas, brainstormed and planned. I am grateful that BTI was our partner.
Sahib Rana
BTI played an important role in establishing our brand and vision. Our meetings with BTI were very exciting and professional. The whole group had lots of energy and we had fun as we shared ideas, brainstormed and planned. I am grateful that BTI was our partner.
Naveen Seth
BTI was responsible for building out our new website which is more reflective of who we are and we are seeing more traffic, better results and more leads coming through our website. We can always count on BTI to provide expertise and marketing insights, no matter what the ask.
Scott Archer
Over time our relationship with BTI has grown from tangible marketing materials to digital marketing and branding support. It is rare to find an agency as well versed in so many services as BTI. They are our trusted partner and advisor.
Richard Rogerson
We can always count on BTI to be at the cutting edge of industry trends and technology. They have proven to be a true partner with whom we collaborate daily. I would highly recommend BTI to any organization looking for assistance with marketing their business or product.
Sanjay Soni
We were very pleased with the results of the Cashmere UltraLuxe Bathroom Tissue launch campaign executed by BTI. The feedback from our team and retailers was overwhelmingly positive, and as a result, this campaign set the standard for future product launches.
Stephen Turner
We could not be happier with the results of this rebranding project for LAC. I always recommend BTI to friends and colleagues and I look forward to working with the team again in the future.
Rob Hart
CASE STUDIES
We let our work do the talking.
CANADA BEEF
The One & Only Beef
REDECAN
Fresh Genetics from Redecan
CHASKA
Indian Street Food Obsession
AWARDS
We would like to thank the academy...
Though it is always an honour to have our work recognized by international industry experts, our pride comes from knowing that we went beyond client expectation and exceeded their goals

2021
PLATINUM & GOLD
INTEGRATED MARKETING Campaign
CANADA BEEF
FEATURED POSTS
THE LATEST FROM BYTE THIS NEWS
Get marketing insights, consumer behaviour trends and creative inspiration from our connectors directly to your inbox.




Newsletters Part 2: How to Nurture Mailing Lists
A massive mailing list is great, but only if your audience is engaged. As an industry standard, an open rate over 3% is considered good, but at BTI, we don’t settle for less than 20% for our client partners. Building a mailing list is one thing, but nurturing it is...
Apna Health
When the COVID-19 pandemic hit, no one was safe from the impact. Whether through the virus itself, the restrictions to our daily life or the social isolation, the challenges that resulted were complex.
News From The Studio – April 2023
This month we celebrated World Book Day! World Book Day was created by UNESCO in 1995, and acknowledges how literacy impacts our lives through books and reading. World Book Day is a worldwide celebration of books and reading and serves as a reminder that reading is fun, relevant, accessible, exciting...
What our partners are saying
BTI has become our go-to agency for out of the box thinking and creative ideas. Our most sincere thanks to the team at BTI for taking this project from vision to reality, and for the integral role they played in the success of Indus.
Gurpreet S. Malhotra
It is rare that a company has the expertise and marketing insights required to handle a new product launch throughout all stages of brand development. Without question these capabilities from BTI contributed to a strong product launch and laid the foundation for future success.
Andrew Pollock
The team at BTI are both creative and strategic in their approach to marketing and branding. Our relationship is a true partnership in every sense. I would highly recommend BTI to any company looking for a creative partner to help build their brand.
Renate Fox
BTI has built a reputation for building brands for some of the most recognizable retailers in North America. We are very thankful to BTI for being a big part of our growth from inception to the sale of our brands that we built together.
William C. Hargis
Our partnership with BTI is seamless and incredibly efficient. They are a valued part of our day-to-day operations and our ability to grow our business. I would recommend BTI to any brand looking for promotional elements for use across a variety of medias.
Michelle Domet
BTI created the roadshow concept, and continues to manage and execute the cross-Canada training experience on behalf of Whirlpool. BTI always ensures we are pushing the limits with creativity, technology and new ideas to inspire a change in behaviour.
Yogesh Somani
BTI played an important role in establishing our brand and vision. Our meetings with BTI were very exciting and professional. The whole group had lots of energy and we had fun as we shared ideas, brainstormed and planned. I am grateful that BTI was our partner.
Sahib Rana
BTI played an important role in establishing our brand and vision. Our meetings with BTI were very exciting and professional. The whole group had lots of energy and we had fun as we shared ideas, brainstormed and planned. I am grateful that BTI was our partner.
Naveen Seth
BTI was responsible for building out our new website which is more reflective of who we are and we are seeing more traffic, better results and more leads coming through our website. We can always count on BTI to provide expertise and marketing insights, no matter what the ask.
Scott Archer
Over time our relationship with BTI has grown from tangible marketing materials to digital marketing and branding support. It is rare to find an agency as well versed in so many services as BTI. They are our trusted partner and advisor.
Richard Rogerson
We can always count on BTI to be at the cutting edge of industry trends and technology. They have proven to be a true partner with whom we collaborate daily. I would highly recommend BTI to any organization looking for assistance with marketing their business or product.
Sanjay Soni
We were very pleased with the results of the Cashmere UltraLuxe Bathroom Tissue launch campaign executed by BTI. The feedback from our team and retailers was overwhelmingly positive, and as a result, this campaign set the standard for future product launches.
Stephen Turner
We could not be happier with the results of this rebranding project for LAC. I always recommend BTI to friends and colleagues and I look forward to working with the team again in the future.