BTI revisited its early 2000’s roots by sharing photos from the early days. It served as a reminder that while so much has changed, the heart of BTI remains the same.
YOUR INTEGRATED BRANDING, MARKETING AND SALES PARTNER
Connecting brands to people and people to brands through a deep understanding of human behaviour.
Welcome to BTI, a full-service branding, marketing, and sales agency based in Mississauga, Ontario, Canada. Since 1999, we’ve partnered with organizations across Canada, the US, and beyond, helping them define their brand, understand what drives their audience, and create strategies that fuel meaningful growth.
At the end of the day, whether it’s B2B2C, B2B, B2C, or D2C, every decision is human to human. At BTI, we call it H2H. Because no matter the business model, you are always connecting with a person.
Our H2H (Human-to-Human) approach delivers integrated solutions across diverse industries, leveraging AI with human oversight to ensure both precision and authenticity. We focus on building meaningful connections between brands and the people they serve. By leveraging data-driven insights, emerging trends, along with strategic thinking, creative execution, and optimized sales performance, we deliver measurable, lasting impact.
Proudly boutique and trusted as the GTA’s #1 full-service marketing agency for businesses looking to do things better, faster, and more cost-effectively, our team of strategists, creatives, digital experts, and sales consultants delivers work that resonates, connects, and performs.
Ready to see what that could look like for your business?
Let’s shape what’s next for your brand.
BRANDING SOLUTIONS
We define who you are and why you matter
Branding shapes how your business is perceived, remembered, and chosen. It differentiates you in crowded markets, builds trust with your audience, and creates the emotional connection that drives long-term growth.
Whether you’re launching, evolving, or reimagining your brand, our Branding-First approach ensures every decision aligns with your vision, values, and audience expectations.
Learn more about our Branding first approach here.
MARKETING SOLUTIONS
We turn insights into engagement that drives results
Marketing amplifies your brand to drive awareness, engagement, and measurable action. Our solutions ensure your brand shows up with purpose at every stage of the journey.
Whether activating campaigns across channels, crafting compelling content, or optimizing digital performance, we translate brand strategy into experiences that connect with the right audience, at the right time, in the right way.
Learn more about each area of our marketing expertise below.
INSIGHTS
STRATEGY
BRANDING
INTEGRATED
TRADITIONAL
DIGITAL
EXPERIENTIAL
VIDEO
SALES SOLUTIONS
Owning the Last 3 Feet (L3F)
A strong brand should be felt at every point of interaction, especially at the moment of decision. Our sales and retail solutions help brands own the Last 3 Feet (L3F), translating brand strategy into real-world impact where it matters most.
Whether building and managing a dedicated sales team, creating training tools for sales associates or supporting retail environments with merchandising, we help bring your brand to life at the point of purchase.
Learn more about each area of our sales expertise below.
INSIGHT
STRATEGY
BRANDING
INTEGRATED
TRADITIONAL
DIGITAL
EXPERIENTIAL
VIDEO
Sales Intelligence
Dedicated Sales
Consortium Sales
Assisted Sales
Training
Roadshows
Merchandising
Shopper Marketing
INDUSTRIES
Experience that spans industries and insights that travel between them
Since 1999, we’ve partnered with startups, entrepreneurs, nonprofits, and medium to large-sized enterprises across a wide range of sectors. Working across industries allows us to transfer insights, apply proven strategies in new contexts, and deliver solutions tailored to each client partner’s unique market.
See some of the industries where we have made an impact below.
CASE STUDIES
We let our work do the talking
Our diverse, award-winning portfolio showcases successful campaigns across both B2B and B2C industries. With insights and strategy at the core, we deliver creative that connects and performs.
CANADA BEEF
XCCELERATA
AWARDS
Great work gets
noticed
While we’re honoured to be recognized by international industry experts, our greatest pride comes from exceeding client expectations and achieving results that matter.
2026
PLATINUM
STRATEGIC & INTEGRATED CAMPAIGNS
MARKET PLACE EVENTS
2026
PLATINUM
WEBSITES, MOBILE & DIGITAL EXPERIENCES
ONE HEART CARE
2026
GOLD
PUBLICATIONS & INFORMATIONAL MATERIAL
CANADA BEEF
2026
HONORABLE MENTION
ADVERTISING & PROMOTION
CANADA BEEF
2025
PLATINUM
STRATEGIC CAMPAIGNS - MARKETING
BRIGHTSTART CALEDON FAMILY CENTRE
FEATURED POSTS
THE LATEST FROM BYTE THIS NEWS
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Part 2: Campaign Assets – How to Build an Integrated Creative System
A strong integrated campaign is more than a collection of creative assets. It is a Creative System, designed to guide audiences through a consistent and thoughtful experience across every touchpoint.
News From The Studio – April 2026
April has been Growth Through Connections, in action! From a team session with Dan Holstein, to community-driven content and milestone moments, see how culture and collaboration continue to shape our work
Part 1: The Foundation — How to Build an Integrated Campaign Strategy
Building a campaign can feel complex. Multiple channels, competing priorities, and pressure to launch can quickly turn momentum into hesitation. At BTI, this stage is where the work becomes most valuable. The early phase of a campaign holds the greatest potential. Ideas are forming, directions are being explored, and the...
What our partners are saying
BTI has become our go-to agency for out of the box thinking and creative ideas. Our most sincere thanks to the team at BTI for taking this project from vision to reality, and for the integral role they played in the success of Indus.
Gurpreet S. Malhotra
It is rare that a company has the expertise and marketing insights required to handle a new product launch throughout all stages of brand development. Without question these capabilities from BTI contributed to a strong product launch and laid the foundation for future success.
Andrew Pollock
The team at BTI are both creative and strategic in their approach to marketing and branding. Our relationship is a true partnership in every sense. I would highly recommend BTI to any company looking for a creative partner to help build their brand.
Renate Fox
BTI has built a reputation for building brands for some of the most recognizable retailers in North America. We are very thankful to BTI for being a big part of our growth from inception to the sale of our brands that we built together.
William C. Hargis
Our partnership with BTI is seamless and incredibly efficient. They are a valued part of our day-to-day operations and our ability to grow our business. I would recommend BTI to any brand looking for promotional elements for use across a variety of medias.
Michelle Domet
BTI created the roadshow concept, and continues to manage and execute the cross-Canada training experience on behalf of Whirlpool. BTI always ensures we are pushing the limits with creativity, technology and new ideas to inspire a change in behaviour.
Yogesh Somani
BTI played an important role in establishing our brand and vision. Our meetings with BTI were very exciting and professional. The whole group had lots of energy and we had fun as we shared ideas, brainstormed and planned. I am grateful that BTI was our partner.
Naveen Seth
BTI was responsible for building out our new website which is more reflective of who we are and we are seeing more traffic, better results and more leads coming through our website. We can always count on BTI to provide expertise and marketing insights, no matter what the ask.
Scott Archer
Over time our relationship with BTI has grown from tangible marketing materials to digital marketing and branding support. It is rare to find an agency as well versed in so many services as BTI. They are our trusted partner and advisor.
Richard Rogerson
We can always count on BTI to be at the cutting edge of industry trends and technology. They have proven to be a true partner with whom we collaborate daily. I would highly recommend BTI to any organization looking for assistance with marketing their business or product.
Sanjay Soni
We were very pleased with the results of the Cashmere UltraLuxe Bathroom Tissue launch campaign executed by BTI. The feedback from our team and retailers was overwhelmingly positive, and as a result, this campaign set the standard for future product launches.
Stephen Turner
We could not be happier with the results of this rebranding project for LAC. I always recommend BTI to friends and colleagues and I look forward to working with the team again in the future.