YOUR MARKETING AND SALES AGENCY PARTNER

Welcome to BTI, a full-service, integrated marketing and sales agency, that prides itself in helping our client partners build, strengthen, and grow their brands through strategic thinking, creative design and sales team optimization.

We’re proudly boutique and independent of larger agencies. We bring a fresh approach for businesses looking to do things better, faster and in a way that is more cost-effective. We think, and we do… and we’ve been doing it for 25 years.

Through insights and strategy, BTI continuously delivers creative ideas that resonate, design that evokes emotion, and execution that has a reputation for turning heads. Our experienced team of brand strategists, sales consultants, project managers, digital gurus and creative minds are here to help ensure the brands and organizations we work with connect to their target audiences and become market leaders.

This year we’re celebrating 25 years of BTI, also known as the “Best There Is”. To celebrate our Silver Anniversary, throughout the year, we will share the journey we have been on over the last 25 years. Enjoy the slideshow below.

MARKETING SOLUTIONS

We connect people to brands and brands to people

We build brands through insights and strategy, executing using fully integrated marketing solutions. Our approach is to change consumer behaviour and buying habits. The BTI CI (Creative Intelligence) process ensures that your objectives and KPIs are identified, met and exceeded with a meaningful and lasting impact.

INSIGHTS

STRATEGY

BRANDING

INTEGRATED

TRADITIONAL

DIGITAL

EXPERIENTIAL

VIDEO

SALES SOLUTIONS

Owning the Last 3 Feet (L3F)

You already know BTI as the “Best There Is” when it comes to marketing and branding. Get to know us as your extended sales and retail solutions team, where we provide bespoke solutions to help your brand own the Last 3 Feet of the customer journey.

INSIGHT

STRATEGY

BRANDING

INTEGRATED

TRADITIONAL

DIGITAL

EXPERIENTIAL

VIDEO

Sales Intelligence

Dedicated Sales

Consortium Sales

Assisted Sales

Training

Roadshows

Merchandising

Shopper Marketing

INDUSTRIES

We Provide Integrated Solutions for Every Industry

Our combined marketing and sales experience spans across many sectors. Since 1999, we have developed meaningful partnerships and collaborated with a fantastic group of start-ups and multinational corporations. Select from the industry list below to reveal just a few of our trusted client partners.

What our partners are saying

Testimonial Image

"BTI has become our go-to agency for out of the box thinking and creative ideas. Our most sincere thanks to the team at BTI for taking this project from vision to reality, and for the integral role they played in the success of Indus."

Gurpreet S. Malhotra

Chief Executive Officer Indus Community Services

Testimonial Image

"It is rare that a company has the expertise and marketing insights required to handle a new product launch throughout all stages of brand development. Without question these capabilities from BTI contributed to a strong product launch and laid the foundation for future success."

Andrew Pollock

Vice President, Marketing Cott Beverages Canada

Testimonial Image

"The team at BTI are both creative and strategic in their approach to marketing and branding. Our relationship is a true partnership in every sense. I would highly recommend BTI to any company looking for a creative partner to help build their brand."

Renate Fox

Director, Marketing Teriyaki Experience

Testimonial Image

"BTI has built a reputation for building brands for some of the most recognizable retailers in North America. We are very thankful to BTI for being a big part of our growth from inception to the sale of our brands that we built together."

William C. Hargis

Jr.President and CEO 4u2u Brands LLC

Testimonial Image

"Our partnership with BTI is seamless and incredibly efficient. They are a valued part of our day-to-day operations and our ability to grow our business. I would recommend BTI to any brand looking for promotional elements for use across a variety of medias."

Michelle Domet Senior

Senior National Manager, Sales Training & Merchandising

Testimonial Image

"BTI created the roadshow concept, and continues to manage and execute the cross-Canada training experience on behalf of Whirlpool. BTI always ensures we are pushing the limits with creativity, technology and new ideas to inspire a change in behaviour."

Yogesh Somani

Senior National Manager, Sales Training & Merchandising

Testimonial Image

"BTI played an important role in establishing our brand and vision. Our meetings with BTI were very exciting and professional. The whole group had lots of energy and we had fun as we shared ideas, brainstormed and planned. I am grateful that BTI was our partner."

Sahib Rana

Co-Founder of the Lazeez

Testimonial Image

"BTI played an important role in establishing our brand and vision. Our meetings with BTI were very exciting and professional. The whole group had lots of energy and we had fun as we shared ideas, brainstormed and planned. I am grateful that BTI was our partner."

Naveen Seth

CEO, Seth Commercial Corp. Chaska

Testimonial Image

"BTI was responsible for building out our new website which is more reflective of who we are and we are seeing more traffic, better results and more leads coming through our website. We can always count on BTI to provide expertise and marketing insights, no matter what the ask."

Scott Archer

Connected Accounting & ERP Product Manager Accountek Solutions

Testimonial Image

"Over time our relationship with BTI has grown from tangible marketing materials to digital marketing and branding support. It is rare to find an agency as well versed in so many services as BTI. They are our trusted partner and advisor."

Richard Rogerson

Managing Partner Packetlabs Ltd

Testimonial Image

"We can always count on BTI to be at the cutting edge of industry trends and technology. They have proven to be a true partner with whom we collaborate daily. I would highly recommend BTI to any organization looking for assistance with marketing their business or product."

Sanjay Soni

Founder, Managing Lawyer Nexera Law Group

Testimonial Image

"We were very pleased with the results of the Cashmere UltraLuxe Bathroom Tissue launch campaign executed by BTI. The feedback from our team and retailers was overwhelmingly positive, and as a result, this campaign set the standard for future product launches."

Stephen Turner

Vice President – Market Development and Consumer Insights Kruger Products LP

Testimonial Image

"We could not be happier with the results of this rebranding project for LAC. I always recommend BTI to friends and colleagues and I look forward to working with the team again in the future."

Rob Hart

Director, Marketing & Communications Living Arts Centre

BTI has become our go-to agency for out of the box thinking and creative ideas. Our most sincere thanks to the team at BTI for taking this project from vision to reality, and for the integral role they played in the success of Indus.

Gurpreet S. Malhotra

Chief Executive Officer Indus Community Services

It is rare that a company has the expertise and marketing insights required to handle a new product launch throughout all stages of brand development. Without question these capabilities from BTI contributed to a strong product launch and laid the foundation for future success.

Andrew Pollock

Vice President, Marketing Cott Beverages Canada

The team at BTI are both creative and strategic in their approach to marketing and branding. Our relationship is a true partnership in every sense. I would highly recommend BTI to any company looking for a creative partner to help build their brand.

Renate Fox

Director, Marketing Teriyaki Experience

BTI has built a reputation for building brands for some of the most recognizable retailers in North America. We are very thankful to BTI for being a big part of our growth from inception to the sale of our brands that we built together.

William C. Hargis

Jr.President and CEO 4u2u Brands LLC

Our partnership with BTI is seamless and incredibly efficient. They are a valued part of our day-to-day operations and our ability to grow our business. I would recommend BTI to any brand looking for promotional elements for use across a variety of medias.

Michelle Domet

Senior National Manager, Sales Training & Merchandising

BTI created the roadshow concept, and continues to manage and execute the cross-Canada training experience on behalf of Whirlpool. BTI always ensures we are pushing the limits with creativity, technology and new ideas to inspire a change in behaviour.

Yogesh Somani

Senior National Manager, Sales Training & Merchandising

BTI played an important role in establishing our brand and vision. Our meetings with BTI were very exciting and professional. The whole group had lots of energy and we had fun as we shared ideas, brainstormed and planned. I am grateful that BTI was our partner.

Naveen Seth

CEO, Seth Commercial Corp. Chaska

BTI was responsible for building out our new website which is more reflective of who we are and we are seeing more traffic, better results and more leads coming through our website. We can always count on BTI to provide expertise and marketing insights, no matter what the ask.

Scott Archer

Connected Accounting & ERP Product Manager Accountek Solutions

Over time our relationship with BTI has grown from tangible marketing materials to digital marketing and branding support. It is rare to find an agency as well versed in so many services as BTI. They are our trusted partner and advisor.

Richard Rogerson

Managing Partner Packetlabs Ltd

We can always count on BTI to be at the cutting edge of industry trends and technology. They have proven to be a true partner with whom we collaborate daily. I would highly recommend BTI to any organization looking for assistance with marketing their business or product.

Sanjay Soni

Founder, Managing Lawyer Nexera Law Group

We were very pleased with the results of the Cashmere UltraLuxe Bathroom Tissue launch campaign executed by BTI. The feedback from our team and retailers was overwhelmingly positive, and as a result, this campaign set the standard for future product launches.

Stephen Turner

Vice President – Market Development and Consumer Insights Kruger Products LP

We could not be happier with the results of this rebranding project for LAC. I always recommend BTI to friends and colleagues and I look forward to working with the team again in the future.

Rob Hart

Director, Marketing & Communications Living Arts Centre

CASE STUDIES

We let our work do the talking.

We have a diverse, award-winning portfolio, having done work within a variety of B2B and B2C industries. Through insights and strategy, we produce creative that connects.

The Pourium

Find Your Perfect Pour

REDECAN

Team Work Makes The Dream Work

CANADA BEEF

Explore The World Of Beef

AWARDS

We would like to thank the academy...

Though it is always an honour to have our work recognized by international industry experts, our pride comes from knowing that we went beyond client expectation and exceeded their goals

Summit_Logo

2023

Award

BEST OF SHOW

Category

COMPLETE BRANDING CAMPAIGN

Client

STRAWBERRY FIELDS RES.

2023

Awards

GOLD

Category

Promotional VIDEOS

Client

Redecan

2023
Awards

SILVER & PLATINUM

Category

COMPLETE REBRAND

Client

THE POURIUM

2023
Awards

SILVER & PLATINUM

Category

PANDEMIC RESPONSE

Client

APNA HEALTH

2023
Awards

SILVER & PLATINUM

Category

WEBSITE DESIGN

Client

REDECAN

FEATURED POSTS

THE LATEST FROM BYTE THIS NEWS

Get marketing insights, consumer behaviour trends and creative inspiration from our connectors directly to your inbox.

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Now Trending: BTI’s Guide to 2024 Marketing Trends 

There are many trends and predictions about where the next year will take us. Today, we are exploring six key trends on marketers' minds right now, and sharing ideas on how you can incorporate the latest technologies into your next strategic plan.

News from Studio November

It has been another exciting month at the home of the BTI Connectors - our Streetsville Studio! Here are some of our highlights from November.

What our partners are saying

BTI has become our go-to agency for out of the box thinking and creative ideas. Our most sincere thanks to the team at BTI for taking this project from vision to reality, and for the integral role they played in the success of Indus.

Gurpreet S. Malhotra

Chief Executive Officer Indus Community Services

It is rare that a company has the expertise and marketing insights required to handle a new product launch throughout all stages of brand development. Without question these capabilities from BTI contributed to a strong product launch and laid the foundation for future success.

Andrew Pollock

Vice President, Marketing Cott Beverages Canada

The team at BTI are both creative and strategic in their approach to marketing and branding. Our relationship is a true partnership in every sense. I would highly recommend BTI to any company looking for a creative partner to help build their brand.

Renate Fox

Director, Marketing Teriyaki Experience

BTI has built a reputation for building brands for some of the most recognizable retailers in North America. We are very thankful to BTI for being a big part of our growth from inception to the sale of our brands that we built together.

William C. Hargis

Jr.President and CEO 4u2u Brands LLC

Our partnership with BTI is seamless and incredibly efficient. They are a valued part of our day-to-day operations and our ability to grow our business. I would recommend BTI to any brand looking for promotional elements for use across a variety of medias.

Michelle Domet

Senior National Manager, Sales Training & Merchandising

BTI created the roadshow concept, and continues to manage and execute the cross-Canada training experience on behalf of Whirlpool. BTI always ensures we are pushing the limits with creativity, technology and new ideas to inspire a change in behaviour.

Yogesh Somani

Senior National Manager, Sales Training & Merchandising

BTI played an important role in establishing our brand and vision. Our meetings with BTI were very exciting and professional. The whole group had lots of energy and we had fun as we shared ideas, brainstormed and planned. I am grateful that BTI was our partner.

Naveen Seth

CEO, Seth Commercial Corp. Chaska

BTI was responsible for building out our new website which is more reflective of who we are and we are seeing more traffic, better results and more leads coming through our website. We can always count on BTI to provide expertise and marketing insights, no matter what the ask.

Scott Archer

Connected Accounting & ERP Product Manager Accountek Solutions

Over time our relationship with BTI has grown from tangible marketing materials to digital marketing and branding support. It is rare to find an agency as well versed in so many services as BTI. They are our trusted partner and advisor.

Richard Rogerson

Managing Partner Packetlabs Ltd

We can always count on BTI to be at the cutting edge of industry trends and technology. They have proven to be a true partner with whom we collaborate daily. I would highly recommend BTI to any organization looking for assistance with marketing their business or product.

Sanjay Soni

Founder, Managing Lawyer Nexera Law Group

We were very pleased with the results of the Cashmere UltraLuxe Bathroom Tissue launch campaign executed by BTI. The feedback from our team and retailers was overwhelmingly positive, and as a result, this campaign set the standard for future product launches.

Stephen Turner

Vice President – Market Development and Consumer Insights Kruger Products LP

We could not be happier with the results of this rebranding project for LAC. I always recommend BTI to friends and colleagues and I look forward to working with the team again in the future.

Rob Hart

Director, Marketing & Communications Living Arts Centre

The Connectors

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