Employment and Labour Law Firm

Building and Establishing Brand Identity


When Rishi Bandhu, Zaheer Lakhani, and Albert Campea started a new law firm, they knew they needed to stand out in a crowded marketplace. The Bandhu Lakhani Campea LLC brand needed potential clients to know that they focused solely on employment and labour law and that they delivered practical solutions with excellent results.


BTI conducted a deep dive analysis to understand the Employment Law environment. To build a credible, and trustworthy brand image, BTI designed the logo that uses the initials of the founders to create an interlocking design to emulate how seamlessly the lawyers work together. Shades of blue were chosen to reflect confidence and trust. A complete brand package was then rolled out including environmental design, stationary and a lead generating website.


Today BLC is an incredibly successful law firm with clients ranging from individuals to international corporations. They have been able to separate themselves from the competition and showcase their expertise through the unique branding elements that BTI created.

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