Posted by Sarthak Sharma on June 22, 2016
In order to better serve the growing diversity of the Greater Toronto Area, and Canada as a whole, BTI Brand Innovations is now offering research, strategy and creative services for brands looking to expand into ethnic markets.
Parveen Dhupar, Chief Creative Officer, describes this evolution as a “logical next step. With over 25 years experience in traditional, digital and experiential marketing, it was a simple transition to leverage our personal experiences of Canada to focus on appealing to ethnic communities. It is the benefit of having such an extremely talented diverse team.”
According to Statistics Canada, over the next 20 years the Canadian Chinese population will increase by almost 80%, and the South Asian population will more than double! In the next decade, about 70% of all growth in consumer spending will come from these two markets. Combining thorough research into population trends and behavior, with a diverse team of immigrant & nationals across generations, BTI offers their unique perspective to help brands connect to ethnic consumers at a personal level.
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