Posted by Amit Chail on November 20, 2013
The Condo Store (TCS) is a successful real estate broker, marketing and selling over $19 Billion in Real Estate representing the sales of tens of thousands of units in Canada and Internationally. When TCS wanted to expand their investment side of the business to target non-traditional investors for pre-construction sales, they turned to BTI to create and launch a new lead generation program.
BTI developed the entire lead generation program, from concept to launch, leveraging existing TCS investors who have profited handsomely from real estate investments. Under the banner of “Your Condo Connection”, BTI created and designed a new brand with related logo, sales material and launched a new website allowing leads to be qualified with customized lead tracking tools similar to a CRM system.
The website provided sufficient information to potential investors to get them interested and sign up to receive additional information. Specifically, the website delivered:
- real success stories of existing TCS clients who have profited from their investments through TCS;
- investment guidelines on how to increase your net worth via condo investments;
- relevant and accurate market news allowing the investor additional confidence of investing in the condo market.
The CRM component of the website tracks progress of the communication and sales process with each interested person until it leads to an eventual investment.
To drive traffic to the website, BTI created e-newsletters and sent them to potential leads directing the readers to the website to learn more information and to enter their name into a contest for a chance to win a great prize.
Utilizing lists from existing investors who wanted to share their success with their friends, BTI created email campaigns with above average open rates and average click thru rates. Leads generated were not only qualified but motivated to invest in real estate.
Check out Your Condo Connection – the lead generation program here or talk to us to develop a custom lead generation program for you.