At BTI, every month brings new opportunities to learn, innovate, and celebrate. From skill-building sessions to milestone achievements and moments of recognition, here’s a look at what’s been happening in our studio this month.
Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
BTI Named Top Contender In Hermes Creative Awards
Posted on June 7th, 2023
Award season in the marketing and sales industry is our Oscars, our time to shine, our moment!
Team BTI is both flattered and proud to be recognized by Hermes Creative Awards for the fifth year in a row. This year, we are excited to announce that we have won 7 trophies as part of this award circuit. Each and every award is the result of many hours (sometimes thousands) of hard work. These are affirming to our team and client partners — our collaborations have an impact.
So today, we celebrate the many milestones involved in each of these initiatives and use this victory as fuel to propel us into the future. Join us as we delve into the strategies and that got us to where we are today.
Thank you to the team at BTI, our client partners and supporters from afar, we dedicate this to you!
Project: The Pourium
Award: Platinum
Category: Strategic Campaign | Branding Refresh
A renowned family-owned wine retailer, De Luca Fine Wines, made the strategic decision to completely rebrand — an initiative that included a new visual identity, name, logo, and updated marketing collateral. A brand story and brand guidelines were developed to help communicate the new look. Branding was then rolled out across all marketing channels and included in-store POP, staff attire
and vehicle graphics. The Pourium successfully launched the new brand in the Fall of 2022 to great anticipation and enthusiasm from existing and new clientele.
Project: Jeevan Niwas Retirement Village
Award: Gold
Category: Strategic Campaign | Company Branding
Jeevan Niwas is a retirement residence catering to South Asian seniors, offering cultural cuisine, holistic wellness and companionship. A marketing campaign was developed to help break the taboo of placing aging South Asian parents in retirement homes — redefining the concept of retirement living for this specific audience. Jeevan Niwas’ vision to maintain zest for life and spirit of aging gracefully within the South Asian community was officially launched with a ceremonial groundbreaking event catered to an overwhelming attendance consisting of seniors and their families, local community dignitaries as well as municipal and provincial government leaders… all united, with one common goal of Celebrating Life Together.
Project: Apna Health
Award: Platinum
Category: Strategic Campaign | Pandemic Response
Apna Health, a new organization committed to the health and wellness of the South Asian community in the Peel Region, was launched during the second wave of COVID-19. The multilingual campaign aimed to provide the community with awareness, knowledge, support, and guidance in their respective languages, using a strong visual identity and original photography.
Within the first 3 months of the master campaign launch, the Apna Health website had more than 30K visitors.
Project: Redecan Website
Award: Platinum
Category: Electronic Media | Website Design
Redecan’s website was developed with an SEO focus to offer product education, features, and benefits while complying with rigid cannabis industry regulations. The website attracts both frequent and beginner cannabis users and ranks highly in Google search results. Users can browse products, locate nearby retailers, and access Redecan’s medical dispensary all in one cohesive website. Thanks to the new website design, website traffic has increased exponentially as users can easily find products organically, learn more about cannabis and explore new and upcoming product releases.
Project: Redecan – This is How We Grow
Award: Gold
Category: Electronic Media | Video Series
A series of product category videos were created to showcase Redecan’s manufacturing process without revealing any “trade secrets.” The videos were incorporated into Redecan’s learning management system and shared internally to improve product knowledge and highlight the company’s dedication to producing its award-winning cannabis products. The videos captured the real sense of pride and dedication the Redecan family have for their products as well as the quality of every product they make… Now that’s something worth sharing.
Project: Redecan Redebles Launch
Award: Platinum
Category: Strategic Campaign | Product Launch
Redecan entered the cannabis edibles market with a nostalgic approach centred around vintage soda flavours. A retro campaign was developed to take consumers back to that old-time soda shop experience to pique interest and stand out from the competition. Redebles hit the market with a big splash with this strategic approach that paid off in a big way as consumers lined up for the chance to tickle their taste buds and excite their senses.
Project: Redecan Wrapped and Redee Launch
Award: Platinum
Category: Strategic Campaign | Product Launch
What better way to celebrate the holidays than with a limited-edition Christmas pre-roll from Redecan? The Wrapped and Redee promotional campaign created a “holiday high” for those looking to try the custom-designed Redees. Promoted through social media and in-store, the campaign spread a message of holiday cheer for all (consumers and retailers) to hear.
Contact Us for your next award-wining campaign.
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