Canada’s demographic landscape is changing, and with it, consumer expectations. Today, one in four Canadians is an immigrant, and that number is expected to grow over the next decade. For brands, it’s no longer enough to simply be seen. Marketing must evolve.
Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
BTI Summer Playlist
This week felt like summer, which has us feeling inspired and motivated to make it a great one. To celebrate the sun, we compiled some of our favourite summertime songs – so even though the official start to summer is still a month away, you’ll be prepared with a happy mix to set the mood.
LATEST POSTS
Including brand ambassadors as part of your marketing, social media, experiential marketing and communication strategy can go a long way in helping the company reach their sales growth and in generating more revenue.
Including brand ambassadors as part of your marketing, social media, experiential marketing and communication strategy can go a long way in helping the company reach their sales growth and in generating more revenue.
In a world of likes, comments, shares, engagements, and reactions. How do you really measure success for social media campaigns?
News From The Studio – May 2025
From celebrating team wins to sharing fresh ideas and inclusive culture moments, we're building on momentum and shaping what’s next at BTI.
Branding for Dual Audiences
Digital platforms have removed the clear divide between business buyers (B2B) and end consumers (B2C). This overlap demands a brand that can flex without losing focus. A unified brand identity builds recognition, trust, and growth regardless of who’s on the receiving end.