Josh has been a cannabis enthusiast since day one of legalization. His journey began as a consumer in the legal market with Redecan products. This particular experience helped shape his standards and expectations for cannabis brands, which perfectly aligned with his own idea of what quality products and consistency means. Josh strongly believes that success begins with first-hand experiences. This belief allowed him to connect with and understand clients on a deeper level by identifying and addressing their needs through personal experience and education. Josh’s 10 years of combined customer service and retail experience has made him an exceptional conversationalist and has given him the ability to connect with and leave everlasting impressions with everyone he meets.

Josh found his role in the industry, becoming a budtender at one of the leading dispensaries in the GTA. This is where he earned a reputation for being knowledgeable within the world of cannabis as well as defined his thirst for education. In particular, Joshua is extremely passionate about exploring different methods of consumption and the technologies and benefits associated with them. Josh first joined the Redecan team as a Brand Ambassador and quickly embraced core company values needed to move on to the more senior role of Area Sales Manager.

Joshua’s passion for cannabis is paired with his creative side, He has spent the last 13 years teaching himself drums and musical theory. In his spare time you can usually find him practising his craft to perfection.