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BTI’s Global Recognition for Creativity and Innovation
Posted on October 12th, 2023
BTI has always strived to be more than just a marketing and sales agency. We’ve aimed to be a symbol of creativity and innovation, and have done so with an unwavering commitment to making our client partner’s lives easier. Our journey has been one of collaboration, translating sales and marketing goals into strategic plans that create synergy.
It is not every day that we get to pay tribute to the many thousands of hours and relentless dedication from our team, client partners, and the accomplishments we’ve achieved.
In June, we announced our victory in the Hermes Creative Awards competition, where we received seven individual awards for projects ranging from branding, social media, website development to strategic development. These accolades were a testament to the year we’ve had and a reminder of the impact our work has beyond the walls of BTI.
It is with humble hearts that we share even more exciting news. BTI has been honoured with seven additional awards, this time from the Summit International Awards and the esteemed C2A Creative Communication Award competitions. These awards hold significant meaning for us, reinforcing our belief that our work transcends sales and marketing borders to make meaningful change and lasting connections.
We are especially thrilled to announce the BEST OF SHOW award. This recognition is one of only five agencies to receive this award, out of applicants from 28 countries across the globe. From Argentina to the United States to Australia to Turkey, BTI has proudly represented the international spirit of creativity and innovation and brought our client partner, Strawberry Fields Residences, to the global stage.
Today, we come together to celebrate the hard work and dedication that have brought us to this point. We view these awards not just as a testament to the results we generate but also as inspiration for the endless possibilities the future holds. We invite you to join us in celebrating by reading and sharing the case studies below. They showcase our commitment to excellence and innovation and exemplify the impact we can achieve when we work together.
See how we builds brands that resonate at BTI.
🏆 Summit international (SIA) & Creative Communication Awards 🏆
Award: Summit International Award – Best of Show
Project: Strawberry Fields Residences
Category: Complete Branding Campaign
Strawberry Fields Residences, a new condo development project, was looking to attract city dwellers seeking a more relaxed lifestyle away from the hustle of the big city. A new brand identity was developed to capture the unique rural appeal of Caledon, Ontario, with the modern amenities of urban living. The final concept is full of country charm, with a contemporary twist.
Award: Summit International Award – Gold
Project: Redecan – This is How We Grow
Category: Product / Service Video
A series of product category videos were created to showcase Redecan’s manufacturing process without revealing any “trade secrets.” The videos were incorporated into Redecan’s learning management system and shared internally to improve product knowledge and highlight the company’s dedication to producing their award-winning cannabis products.
Award: Summit International Award – Silver & Creative Communication Award – Honorable Mention
Project: The Pourium
Category: Complete Rebrand / Redesign
De Luca Fine Wines made the strategic decision to completely rebrand — an initiative that included a new visual identity, name, logo, and updated marketing collateral. A brand story and brand guidelines were developed to help communicate the new look. Branding was then rolled out across all marketing channels and included in-store POP, staff attire and vehicle graphics. The Pourium successfully launched the new brand in the Fall of 2022 with great anticipation and enthusiasm from existing and new clientele.
Award: Summit International Award – Silver
Project: Apna Health
Category: Coronavirus – Consumer
Apna Health, a new organization committed to the health and wellness of the South Asian community in the Peel Region, was launched during the second wave of COVID-19. The multilingual campaign aimed to provide the community with awareness, knowledge, support, and guidance in their respective languages, using a strong visual identity and original photography. Within the first 3 months of the campaign launch, the Apna Health website had more than 30K visitors.
Award: Summit International Award – Silver
Project: Redecan – An Online User-Friendly Cannabis Experience
Category: Product / Service Website
Redecan’s website was developed with an SEO focus to offer product education, features, and benefits while complying with rigid cannabis industry regulations. The website attracts both frequent and beginner cannabis users and ranks highly in Google search results. Users can browse products, locate nearby retailers, and access Redecan’s medical dispensary all in one cohesive website.
Award: Creative Communication Awards – Honorable Mention
Project: Just Juice
Category: Beverage / Packaging
In a world of excess, it’s crucial to reconnect with your brand’s fundamental purpose. That’s precisely what we did for our valued client partner, Just Juice, who approached us seeking a brand refresh. The outcome? A refreshingly juicy rebranding that stands out!
Are you looking to create a marketing or sales campaign with impact? Contact us today!
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A website is often the first interaction a potential customer has with your brand. It's not just about having a presence online; it's about creating an experience that is engaging and enticing.