CANADA BEEF
Quality That Inspires Confidence
Bringing the Beef to Trade, Consumers, and Suppliers around the World
Challenge
With the merger of two marketing arms of the Canadian cattle industry, BTI was engaged to audit all existing trade and consumer communication material from both organizations and develop rebranded pieces under the newly created Canada Beef Inc. brand.
Solution
BTI selected a colour palette, fonts, and other elements to establish a brand usage guideline and adhered to it throughout all communications. Previous materials were redesigned using a clean and organized look so that the target audience is more immediately engaged. Other pieces were completely redesigned to more accurately reflect the quality and inspired confidence of the Canada Beef Inc brand
Result
Armed with great looking information packages to market and promote the Canadian cattle and beef industry worldwide, Canada Beef has confidently been facilitating and supporting relationships with Canadian beef suppliers and new clients globally.