CANADA BEEF
Making Beefed-Up Meals That Fit Your Life
Quick, fun and easy ways to visually share beef inspired meal recipes
LAUNCH CASE STUDY VIDEO
Challenge
Canada Beef wanted to build year-round awareness amongst the active lifestyle audience who were looking for meals that could fit their lifestyle; their time, household, and cravings! But the active lifestyle audience is always “on-the-go” so communication needs to be quick and creative to retain attention.
Challenge
Canada Beef wanted to build year-round awareness amongst the active lifestyle audience who were looking for meals that could fit their lifestyle; their time, household, and cravings! But the active lifestyle audience is always “on-the-go” so communication needs to be quick and creative to retain attention.
Solution
BTI and Canada Beef embarked on a mission to create a series of “Meals That Fit” videos which consisted of recipes that were quick, easy and crave-worthy. The videos were run on the ZOOM GYM TV platform at various fitness locations across Canada, as well as YouTube and Google display ads. These 30 second videos would communicate the ingredients and steps required to prepare each meal using simple instructional formulas with bustling ingredient animations, appetizing photography and lively background music that tied into the ethnicity of the meal.
Solution
BTI and Canada Beef embarked on a mission to create a series of “Meals That Fit” videos which consisted of recipes that were quick, easy and crave-worthy. The videos were run on the ZOOM GYM TV platform at various fitness locations across Canada, as well as YouTube and Google display ads. These 30 second videos would communicate the ingredients and steps required to prepare each meal using simple instructional formulas with bustling ingredient animations, appetizing photography and lively background music that tied into the ethnicity of the meal.
Result
Dedicated exposure to the GYM TV audience was secured for the Meals That Fit videos, garnering over 3.5 million impressions. The digital campaigns that ran on GDN and YouTube helped generate a remarkable increase in online traffic to the ThinkBeef.ca website which linked visitors directly to the detailed recipe instructions. YouTube views have reached over 130K combined, and continue to grow with video completion rates above industry norms, telling us that our audience is very engaged.
Result
Dedicated exposure to the GYM TV audience was secured for the Meals That Fit videos, garnering over 3.5 million impressions. The digital campaigns that ran on GDN and YouTube helped generate a remarkable increase in online traffic to the ThinkBeef.ca website which linked visitors directly to the detailed recipe instructions. YouTube views have reached over 130K combined, and continue to grow with video completion rates above industry norms, telling us that our audience is very engaged.
