CANADA BEEF

Calling All Beef Lovers

Using Digital Marketing to Round up An Audience

Hermes 2019 award Beef Platinum web

CANADA BEEF

Calling All Beef Lovers

Using Digital Marketing to Round up An Audience

Hermes 2019 award Beef Platinum web

Challenge

BTI developed The Round Up App for Canada Beef to provide a comprehensive tool to help beef lovers learn more about beef and show them how to cook it with confidence. After a successful launch, Canada Beef needed to keep The Round Up app top of mind and encourage even more downloads.

Challenge

BTI developed The Round Up App for Canada Beef to provide a comprehensive tool to help beef lovers learn more about beef and show them how to cook it with confidence. After a successful launch, Canada Beef needed to keep The Round Up app top of mind and encourage even more downloads.

CANADA BEEF Calling All Beef Lovers Using Digital Marketing to Round up An Audience

Solution

Supporting Canada Beef’s integrated marketing strategy, BTI developed the You’re a Beef Lover campaign. The You’re a Beef Lover campaign spoke to Canada Beef’s target audience with humour using relatable copywriting and a strong call to action to drive app installs and increase awareness about the app and Canada Beef online. Relying on digital media to spread the message, BTI performed in-depth target audience assessments and developed specific profiles for the campaign to ensure the ads were targeted with precision.

Solution

Supporting Canada Beef’s integrated marketing strategy, BTI developed the You’re a Beef Lover campaign. The You’re a Beef Lover campaign spoke to Canada Beef’s target audience with humour using relatable copywriting and a strong call to action to drive app installs and increase awareness about the app and Canada Beef online. Relying on digital media to spread the message, BTI performed in-depth target audience assessments and developed specific profiles for the campaign to ensure the ads were targeted with precision.

CANADA BEEF Calling All Beef Lovers Using Digital Marketing to Round up An Audience - solution
IF YOU WRAP GIFTS IN BUTCHER PAPER - YOU'RE A BEEF LOVER
CANADA BEEF LOVER
CANADA BEEF LOVERS

Result

The campaign creative was developed for use on Facebook, Instagram and the Google Network and gained attention and engagement from the target audience right out of the gate. After one month in market, the campaign had over 2 million impressions and app downloads had increased by 35% over previous years. BTI was recognized with a Platinum Hermes Award for Digital Campaigns.

Result

The campaign creative was developed for use on Facebook, Instagram and the Google Network and gained attention and engagement from the target audience right out of the gate. After one month in market, the campaign had over 2 million impressions and app downloads had increased by 35% over previous years. BTI was recognized with a Platinum Hermes Award for Digital Campaigns.

2019 Summit Creative Award Online Campaign Canada Beef - Digital Campaign BTI Brand Innovations Inc.