CANADA BEEF
Calling All Beef Lovers
Using Digital Marketing to Round up An Audience
Challenge
BTI developed The Round Up App for Canada Beef to provide a comprehensive tool to help beef lovers learn more about beef and show them how to cook it with confidence. After a successful launch, Canada Beef needed to keep The Round Up app top of mind and encourage even more downloads.
Challenge
BTI developed The Round Up App for Canada Beef to provide a comprehensive tool to help beef lovers learn more about beef and show them how to cook it with confidence. After a successful launch, Canada Beef needed to keep The Round Up app top of mind and encourage even more downloads.
Solution
Supporting Canada Beef’s integrated marketing strategy, BTI developed the You’re a Beef Lover campaign. The You’re a Beef Lover campaign spoke to Canada Beef’s target audience with humour using relatable copywriting and a strong call to action to drive app installs and increase awareness about the app and Canada Beef online. Relying on digital media to spread the message, BTI performed in-depth target audience assessments and developed specific profiles for the campaign to ensure the ads were targeted with precision.
Solution
Supporting Canada Beef’s integrated marketing strategy, BTI developed the You’re a Beef Lover campaign. The You’re a Beef Lover campaign spoke to Canada Beef’s target audience with humour using relatable copywriting and a strong call to action to drive app installs and increase awareness about the app and Canada Beef online. Relying on digital media to spread the message, BTI performed in-depth target audience assessments and developed specific profiles for the campaign to ensure the ads were targeted with precision.
Result
The campaign creative was developed for Facebook, Instagram, and the Google Network, capturing attention and driving engagement from the target audience right out of the gate. After just one month in market, the campaign delivered over 2 million impressions and boosted app downloads by 35% compared to previous years. This initiative was honoured with a Platinum Award for Digital Campaigns at the Hermes Creative Awards and a Silver Award in the Online Campaign category at the Summit International Awards, celebrating its strong reach, performance, and strategic execution.
Result
The campaign creative was developed for Facebook, Instagram, and the Google Network, capturing attention and driving engagement from the target audience right out of the gate. After just one month in market, the campaign delivered over 2 million impressions and boosted app downloads by 35% compared to previous years. This initiative was honoured with a Platinum Award for Digital Campaigns at the Hermes Creative Awards and a Silver Award in the Online Campaign category at the Summit International Awards, celebrating its strong reach, performance, and strategic execution.
