IMPACT
Leaders in Two-Way Communication Technology
Helping a telecommunications company communicate with their target audience.
Challenge
Impact is a telecommunication company that specializes in designing and manufacturing world-leading radio accessories for a large number of users in public safety, retail, hospitality, healthcare, etc… Impact was looking for a consistent look and feel throughout all their internal and external marketing communication pieces.
Challenge
Impact is a telecommunication company that specializes in designing and manufacturing world-leading radio accessories for a large number of users in public safety, retail, hospitality, healthcare, etc… Impact was looking for a consistent look and feel throughout all their internal and external marketing communication pieces.
Solution
BTI began the creative process by exploring fresh new template idea options that could easily transition from interior signage to sell sheets to product manuals. The process yielded some amazing designs that were then presented to the client/partner for their insights and feedback. Once the chosen design option was approved, BTI rolled out the new creative approach for a series of product sell sheets and user manuals. Interior signage was also adapted and even included the development of new custom graphic icons. The new creative look and feel was so well received by the client that even the brand stationery and various powerpoint presentations adopted the new look.
Solution
BTI began the creative process by exploring fresh new template idea options that could easily transition from interior signage to sell sheets to product manuals. The process yielded some amazing designs that were then presented to the client/partner for their insights and feedback. Once the chosen design option was approved, BTI rolled out the new creative approach for a series of product sell sheets and user manuals. Interior signage was also adapted and even included the development of new custom graphic icons. The new creative look and feel was so well received by the client that even the brand stationery and various powerpoint presentations adopted the new look.
Result
The new creative approach continued to be rolled out to other marketing communication materials as they became readily available. Older existing marketing pieces were later redesigned to incorporate the new refreshed look that helped achieve an overarching and consistent brand look and feel.
Result
The new creative approach continued to be rolled out to other marketing communication materials as they became readily available. Older existing marketing pieces were later redesigned to incorporate the new refreshed look that helped achieve an overarching and consistent brand look and feel.
