INDUS
videos Sparking Conversations
Mental Health Awareness in the South Asian Community
LAUNCH CASE STUDY VIDEO
Challenge
In the South Asian community, mental health remains a significant yet often taboo aspect of overall well-being. Cultural norms perpetuate the belief that mental health struggles signify weakness, leading many to overlook the importance of seeking support. Indus Community Services recognized the detrimental impact of this mindset and aimed to dismantle the stigma surrounding mental health issues.
Their initiatives, including Boost Wellness, Chai & Chat, and Circle of Care, offer vital mental health support to South Asian youth, parents, care-givers and community members facing common mental health challenges. Tasked with increasing program awareness through the videos, BTI was challenged to disrupt this harmful narrative and encourage open dialogue about mental health within the community.
Challenge
In the South Asian community, mental health remains a significant yet often taboo aspect of overall well-being. Cultural norms perpetuate the belief that mental health struggles signify weakness, leading many to overlook the importance of seeking support. Indus Community Services recognized the detrimental impact of this mindset and aimed to dismantle the stigma surrounding mental health issues. Their initiatives, including Boost Wellness, Chai & Chat, and Circle of Care, offer vital mental health support to South Asian youth, parents, care-givers and community members facing common mental health challenges. Tasked with increasing program awareness through the videos, BTI was challenged to disrupt this harmful narrative and encourage open dialogue about mental health within the community.
Solution
BTI embarked on the creation of a video series, shedding light on how specialized programs positively impact the well-being of South Asians by encouraging open, non-judgmental discussions about mental health. BTI meticulously managed every stage of video production, ensuring a seamless and compelling narrative. From concept to execution, the team handled storyboarding, filming, and editing to deliver engaging content that resonated with viewers. Leveraging cinematic videography and relatable scenarios presented in three languages—English, Hindi, and Punjabi—BTI successfully engaged viewers and fostered unity within the community around this vital issue. The videos showcased authentic family and friend discussions while offering guidance for challenging conversations when necessary.
Solution
BTI embarked on the creation of a video series, shedding light on how specialized programs positively impact the well-being of South Asians by encouraging open, non-judgmental discussions about mental health. BTI meticulously managed every stage of video production, ensuring a seamless and compelling narrative. From concept to execution, the team handled storyboarding, filming, and editing to deliver engaging content that resonated with viewers.
Leveraging cinematic videography and relatable scenarios presented in three languages—English, Hindi, and Punjabi—BTI successfully engaged viewers and fostered unity within the community around this vital issue. The videos showcased authentic family and friend discussions while offering guidance for challenging conversations when necessary.
Result
The Boost Wellness video series emerged as a transformative tool, not only bolstering program awareness but also increasing attendance. Through insightful narratives, the series highlighted invaluable resources and support provided by Indus to navigate the multifaceted mental health challenges. Indus used these videos to promote an atmosphere of openness and understanding, fostering meaningful discussions about mental health in the South Asian community.
As a result, individuals are now more inclined to engage in dialogue about mental health issues, knowing they have a supportive network and readily available resources to turn to for support when needed. This holistic approach not only empowered individuals to seek help but also fostered a sense of belonging in navigating mental health challenges together.
Result
The Boost Wellness video series emerged as a transformative tool, not only bolstering program awareness but also increasing attendance. Through insightful narratives, the series highlighted invaluable resources and support provided by Indus to navigate the multifaceted mental health challenges. Indus used these videos to promote an atmosphere of openness and understanding, fostering meaningful discussions about mental health in the South Asian community. As a result, individuals are now more inclined to engage in dialogue about mental health issues, knowing they have a supportive network and readily available resources to turn to for support when needed. This holistic approach not only empowered individuals to seek help but also fostered a sense of belonging in navigating mental health challenges together.
