INDUS
Indus Seniors Video
Videos Nurturing Senior Wellbeing
LAUNCH CASE STUDY VIDEO
Challenge
Indus Community Services’ Senior Wellness Program offers physical and mental activities and creative workshops for those aged 55+ that benefit overall well-being of seniors and fosters a sense of community. While regular physical activity among seniors is linked to improved well-being, many don’t meet weekly activity recommendations. Globally, one in four to five adults is physically inactive, increasing the risk of chronic diseases, mainly as aging often accompanies multiple chronic conditions.
To address the trend of physical inactivity among seniors and low engagement levels in the Senior Wellness programs, Indus enlisted the expertise of BTI to craft tailored video content. The goal was to tailor the senior videos to the South Asian senior community to address the challenges they faced, including language barriers.
Challenge
Indus Community Services’ Senior Wellness Program offers physical and mental activities and creative workshops for those aged 55+ that benefit their overall well-being and foster a sense of community. While regular physical activity among seniors is linked to improved well-being, many don’t meet weekly activity recommendations. Globally, one in four to five adults is physically inactive, increasing the risk of chronic diseases, mainly as aging often accompanies multiple chronic conditions.
To address the trend of physical inactivity among seniors and low engagement levels in the Senior Wellness programs, Indus enlisted the expertise of BTI to craft tailored video content. The goal was to tailor the video seniors to the South Asian senior community to address the challenges they faced, particularly regarding language barriers.
Solution
Before creating videos for Indus Community Services, BTI thoroughly researched the unique obstacles faced by South Asian seniors to inform production. BTI managed all aspects of video creation, from concept development to post-production editing. The videos encompassed a range of physical, mental, and creative activities tailored to enhance the well-being of seniors. The videos offered various activities to boost seniors’ well-being, including exercise routines and arts workshops.
BTI curated content featuring instructor-led exercises, knitting projects, Diwali lantern crafting, and sing-along sessions. Notably, the content was thoughtfully crafted in multiple languages, including English, Hindi, and Punjabi, ensuring accessibility and inclusivity for South Asian community members.
Solution
Before creating videos for Indus Community Services, BTI thoroughly researched the unique obstacles faced by South Asian seniors in order to inform production. BTI managed all aspects of video creation, from concept development to post-production editing. The videos encompassed a range of physical, mental, and creative activities tailored to enhance the well-being of seniors. The videos offered various activities to boost seniors’ well-being, including exercise routines and arts workshops.
BTI curated content featuring instructor-led exercises, knitting projects, Diwali lantern crafting, and sing-along sessions. Noteworthy is the meticulous attention given to linguistic diversity, with the content thoughtfully crafted in multiple languages, including English, Hindi, and Punjabi, ensuring accessibility and inclusivity for South Asian community members.
Result
Through the production of inclusive video content, BTI significantly contributed to Indus’ mission of supporting seniors within the South Asian community. By addressing barriers to physical activity, these videos played a pivotal role in enhancing seniors’ overall well-being. These videos were easily accessible both at Indus facilities and online, enabling seniors to engage in various activities at their own convenience and pace and right from the comfort of their homes.
This innovative approach led to an increase in engagement and participation among senior members thanks to the cultural relevance and effectiveness of the resources provided, emphasizing the importance of promoting physical activity, mobility, and wellness within diverse communities.
Result
Through the production of inclusive video content, BTI significantly contributed to Indus’ mission of supporting seniors within the South Asian community. By addressing barriers to physical activity, these videos played a pivotal role in enhancing seniors’ overall well-being. Accessible both at Indus facilities and online, the videos empowered seniors to engage in activities at their own convenience and pace, right from the comfort of their homes.
This innovative approach led to a notable increase in engagement and participation among senior members, thanks to the cultural relevance and effectiveness of the resources provided. These positive outcomes underscore the importance of promoting physical activity, mobility, and wellness within diverse communities.
