JENNAIR

Educating with Elegance

Smart appliances are the stars in these dramatic “how-to” productions

LAUNCH CASE STUDY VIDEO
Award_Images_JA_Owners_video

JENNAIR

Educating with Elegance

Smart appliances are the stars in these dramatic “how-to” productions

LAUNCH CASE STUDY VIDEO
Award_Images_JA_Owners_video

Challenge

JennAir is an appliance brand on the cutting edge of both premium style and modern technology. The integration of smart appliances and mobile apps are redefining how users experience and interact with their kitchen tools.

JennAir wanted to showcase their products and their smart features to educate current appliance owners and to excite potential ones. 

Challenge

JennAir is an appliance brand on the cutting edge of both premium style and modern technology. The integration of smart appliances and mobile apps are redefining how users experience and interact with their kitchen tools.

JennAir wanted to showcase their products and their smart features to educate current appliance owners and to excite potential ones. 

Solution

BTI created a series of 9 “how-to” videos that highlight product design, use, care, and ease of connectivity. Working closely with JennAir product experts and a food stylist, BTI planned and executed the entire project, from scripting and creative direction, to filming, editing and voice-overs.

Solution

BTI created a series of 9 “how-to” videos that highlight product design, use, care, and ease of connectivity. Working closely with JennAir product experts and a food stylist, BTI planned and executed the entire project, from scripting and creative direction, to filming, editing and voice-overs.

Result

The videos displayed the elegance of the appliances and ease of the culinary experience through the use of the JennAir mobile App. All videos are hosted on the JennAir website and branded YouTube channel to help viewers develop familiarity with appliances and enhance their culinary experience. BTI received a Gold Hermes Award for creating these videos.

Result

The videos displayed the elegance of the appliances and ease of the culinary experience through the use of the JennAir mobile App. All videos are hosted on the JennAir website and branded YouTube channel to help viewers develop familiarity with appliances and enhance their culinary experience. BTI received a Gold Hermes Award for creating these videos.

Back To List

Next Project

APPLICATION FORM

Please enable JavaScript in your browser to complete this form.

All fields marked with * are required and must be filled in.

How are you eligible? (Choose all that apply)
Click or drag a file to this area to upload.
Checkboxes

©BTI Brand Innovations Inc. All Rights Reserved 2024. Terms of Use