JUST JUICE
As Nature Intended, it’s Just Juice!
Helping Just Juice standout on an ever-growing and crowded shelf space
LAUNCH CASE STUDY VIDEO
Challenge
Just Juice’s packaging had become outdated and disconnected with current retailers and consumers. Shelf space was quickly becoming crowded with competitors who were bringing a fresher, more contemporary look to the retail space. A complete brand identity and packaging refresh was definitely overdue.
Challenge
Just Juice’s packaging had become outdated and disconnected with current retailers and consumers. Shelf space was quickly becoming crowded with competitors who were bringing a fresher, more contemporary look to the retail space. A complete brand identity and packaging refresh was definitely overdue.
Solution
After deep-diving into the competition, reviewing retail space dynamics, and analyzing consumer research testing from selected creative concepts, BTI recommended a premium approach to give Just Juice a competitive edge as no other juice brands were exploring the premium category. Playing in a category space that was there for the taking would allow Just Juice to quickly re-emerge as a big player in the pure juice market.
Solution
After deep-diving into the competition, reviewing retail space dynamics, and analyzing consumer research testing from selected creative concepts, BTI recommended a premium approach to give Just Juice a competitive edge as no other juice brands were exploring the premium category. Playing in a category space that was there for the taking would allow Just Juice to quickly re-emerge as a big player in the pure juice market.
Result
Just Juice launched their new brand identity and packaging at the CHFA trade show in Toronto, Ontario, with overwhelming success and positive feedback from their internal sales team to external partners, retailers and consumers. This campaign was awarded an Honourable Mention in the Beverage / Packaging category at the Creative Communication Awards as well as an Honourable Mention at the Hermes Creative Awards for Packaging.
As BTI intended, it’s the new Just Juice!
Result
Just Juice launched their new brand identity and packaging at the CHFA trade show in Toronto, Ontario, with overwhelming success and positive feedback from their internal sales team to external partners, retailers and consumers. This campaign was awarded an Honourable Mention in the Beverage / Packaging category at the Creative Communication Awards as well as an Honourable Mention at the Hermes Creative Awards for Packaging.
As BTI intended, it’s the new Just Juice!
