JUST JUICE
Juicy Rejuvenation!
Refreshing the Digital Standard
Challenge
Just Juice is a valued client partner, and familiar with BTI’s marketing and digital capabilities. Our previous collaborations included a rebranding project to refresh their look with clean, pure and premium packaging to capture new market opportunities and consumer demand. Now, they needed to apply that polished and professional look and feel to their website. With current challenges ranging from an outdated appearance, missed marketing opportunities and challenges with product updates, BTI set out to rebuild the Just Juice website to be modern and technologically advanced, while also improving on the UI/UX so that it is both user and client friendly for easy internal team updating.
Challenge
Just Juice is a valued client partner, and familiar with BTI’s marketing and digital capabilities. Our previous collaborations included a rebranding project to refresh their look with clean, pure and premium packaging to capture new market opportunities and consumer demand. Now, they needed to apply that polished and professional look and feel to their website. With current challenges ranging from an outdated appearance, missed marketing opportunities and challenges with product updates, BTI set out to rebuild the Just Juice website to be modern and technologically advanced, while also improving on the UI/UX so that it is both user and client friendly for easy internal team updating.
Solution
BTI and the Just Juice team worked together to gain a deep understanding of the competitive landscape in the Pure Juice industry. We used insights to discover how different brands translated their product USPs to a digital footprint. This exploration revealed opportunities for innovation to improve the website experience from the outset. Our approach included creating a compelling narrative that is woven throughout the pages of the bilingual website, along with visually engaging imagery and animation.
Solution
BTI and the Just Juice team worked together to gain a deep understanding of the competitive landscape in the Pure Juice industry. We used insights to discover how different brands translated their product USPs to a digital footprint. This exploration revealed opportunities for innovation to improve the website experience from the outset. Our approach included creating a compelling narrative that is woven throughout the pages of the bilingual website, along with visually engaging imagery and animation.
Result
The new website speaks for itself, and is a testament to Just Juice’s commitment to delivering premium natural juice products. Innovative features like suggested recipes and a product locator, have been seamlessly integrated, inspiring creativity and driving customers to their nearest stores with ease. With a completely revamped visual design that prioritizes user experience, refreshed copywriting, and captivating imagery- the new website does justice for Just Juice’s products and brand, positioning them as the premium, industry leader.
Result
The new website speaks for itself, and is a testament to Just Juice’s commitment to delivering premium natural juice products. Innovative features like suggested recipes and a product locator, have been seamlessly integrated, inspiring creativity and driving customers to their nearest stores with ease. With a completely revamped visual design that prioritizes user
