JUST JUICE
Juicy Rejuvenation!
Refreshing the Digital Standard
Challenge
Just Juice is a valued client partner, and familiar with BTI’s marketing and digital capabilities. Our previous collaborations included a rebranding project to refresh their look with clean, pure and premium packaging to capture new market opportunities and consumer demand. Now, they needed to apply that polished and professional look and feel to their website. With current challenges ranging from an outdated appearance, missed marketing opportunities and challenges with product updates, BTI set out to rebuild the Just Juice website to be modern and technologically advanced, while also improving on the UI/UX so that it is both user and client friendly for easy internal team updating.
Challenge
Just Juice is a valued client partner, and familiar with BTI’s marketing and digital capabilities. Our previous collaborations included a rebranding project to refresh their look with clean, pure and premium packaging to capture new market opportunities and consumer demand. Now, they needed to apply that polished and professional look and feel to their website. With current challenges ranging from an outdated appearance, missed marketing opportunities and challenges with product updates, BTI set out to rebuild the Just Juice website to be modern and technologically advanced, while also improving on the UI/UX so that it is both user and client friendly for easy internal team updating.
Solution
BTI and the Just Juice team worked together to gain a deep understanding of the competitive landscape in the Pure Juice industry. We used insights to discover how different brands translated their product USPs to a digital footprint. This exploration revealed opportunities for innovation to improve the website experience from the outset. Our approach included creating a compelling narrative that is woven throughout the pages of the bilingual website, along with visually engaging imagery and animation.
Solution
BTI and the Just Juice team worked together to gain a deep understanding of the competitive landscape in the Pure Juice industry. We used insights to discover how different brands translated their product USPs to a digital footprint. This exploration revealed opportunities for innovation to improve the website experience from the outset. Our approach included creating a compelling narrative that is woven throughout the pages of the bilingual website, along with visually engaging imagery and animation.
Result
Result
The new Just Juice website showcases the brand’s commitment to delivering premium natural juice products. Featuring innovative elements such as suggested recipes and a product locator, the site seamlessly blends inspiration with convenience, guiding customers effortlessly to their nearest stores.
With a revamped visual design focused on user experience, refreshed copywriting, and captivating imagery, the website effectively elevates Just Juice’s brand presence, solidifying its position as an industry leader in the premium juice market.
The website’s design and functionality earned two prestigious awards: a Silver Award in Consumer Website at the Summit Awards and a Platinum Award in Electronic Media at the Hermes Awards, recognizing its user-centric design and impactful digital presence.
