LAZEEZ SHAWARMA

Shawarma Lovers Unite!

Blending Canadian Pride with Authentic Middle Eastern Flavours

Challenge

To help Lazeez Shawarma successfully expand with new franchise locations across Ontario, they needed to define their brand with a clear and consistent identity.

Challenge

To help Lazeez Shawarma successfully expand with new franchise locations across Ontario, they needed to define their brand with a clear and consistent identity.

Solution

BTI built a unique brand story and visual identity for Lazeez that communicated great taste, authenticity, and Canadian pride to their target audience. The brand message was communicated through impactful in-store design, website and printed materials.

Solution

BTI built a unique brand story and visual identity for Lazeez that communicated great taste, authenticity, and Canadian pride to their target audience. The brand message was communicated through impactful in-store design, website and printed materials.

Result

Since rebranding, Lazeez has signed on for the opening of 20 new franchise locations within the next two years. In the first stores to feature the new branding, sales targets have surpassed previous franchise openings by 50%.

Result

Since rebranding, Lazeez has signed on for the opening of 20 new franchise locations within the next two years. In the first stores to feature the new branding, sales targets have surpassed previous franchise openings by 50%.

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