MANN LAW

Effective Legal Solutions Within a Broad Array of Practice Areas

Creating a professional online experience for a local law firm

Challenge

Mann Law Barristers and Solicitors were in need of a website refresh in order to appeal to a wider audience and showcase their legal services. The website experience needed to be seamless, smooth and effective so users could quickly search and learn about the firm’s extensive legal expertise, practice areas and team members.

Challenge

Mann Law Barristers and Solicitors were in need of a website refresh in order to appeal to a wider audience and showcase their legal services. The website experience needed to be seamless, smooth and effective so users could quickly search and learn about the firm’s extensive legal expertise, practice areas and team members.

Solution

BTI began the redesign process with a main focus on simplifying the overall navigation of the website in order to improve upon the user experience. The secondary focus was to improve the SEO search function as the firm’s website was ranking very low compared to their competition. An extensive keyword research exercise helped determine the most effective keywords to use in the search results to quickly improve their SEO ranking. Taking into consideration the firm’s existing brand elements, the final task was to ensure a beautiful and professional looking website. Existing brand colours, photography and elements were used and improved upon the overall look and feel of the website.

Solution

BTI began the redesign process with a main focus on simplifying the overall navigation of the website in order to improve upon the user experience. The secondary focus was to improve the SEO search function as the firm’s website was ranking very low compared to their competition. An extensive keyword research exercise helped determine the most effective keywords to use in the search results to quickly improve their SEO ranking. Taking into consideration the firm’s existing brand elements, the final task was to ensure a beautiful and professional looking website. Existing brand colours, photography and elements were used and improved upon the overall look and feel of the website.

Result

The new website launch quickly yielded impressive SEO results as Mann Law began moving up in the Google search SEO rankings. Within the first month of keyword implementation, Mann Law was placing in the top 10 for GTA law firms. The much improved user interface, navigation and design kept users engaged as they could now easily explore the abundance of information the website had to offer. Website visits instantly increased and the overall average time spent on the new website by users improved and continued to improve on a monthly basis. With such impressive results within a short time frame, BTI knew there would be no “Objections” … except from the competition of course.

Result

The new website launch quickly yielded impressive SEO results as Mann Law began moving up in the Google search SEO rankings. Within the first month of keyword implementation, Mann Law was placing in the top 10 for GTA law firms. The much improved user interface, navigation and design kept users engaged as they could now easily explore the abundance of information the website had to offer. Website visits instantly increased and the overall average time spent on the new website by users improved and continued to improve on a monthly basis. With such impressive results within a short time frame, BTI knew there would be no “Objections” … except from the competition of course.

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