MAXVALUE CLEANERS
Seamless Market Entry
A Comprehensive Launch Strategy
Challenge
MaxValue Factory Direct Cleaners had a perfectly packaged brand ready for their public debut. With only one shot at launching their disruptive dry cleaning concept to the masses, they recognized the need to go all out. They turned to BTI to help them strategize a pre-launch and launch plan that would encompass both digital and traditional marketing tactics, ensuring a comprehensive approach to make the most of their breakthrough into the market.
Challenge
MaxValue Factory Direct Cleaners had a perfectly packaged brand ready for their public debut. With only one shot at launching their disruptive dry cleaning concept to the masses, they recognized the need to go all out. They turned to BTI to help them strategize a pre-launch and launch plan that would encompass both digital and traditional marketing tactics, ensuring a comprehensive approach to make the most of their breakthrough into the market.
Solution
BTI implemented a pre-launch strategy that included developing a landing page with an incentive for signing up for emails via a special early-bird offer. Google ads were used to drive traffic to this landing page, effectively building a mailing list for the official launch and future communications. Social media accounts were established and a Google presence was created to showcase service offerings and business details. An app was developed, enabling customers to place orders seamlessly from their phones and a comprehensive website was designed, outlining how factory direct dry cleaning works, highlighting membership benefits and encouraging website visitors to schedule a pick up and become a member. With a complete digital presence established, BTI focused on targeted promotions via email, SMS, social media advertisements as well as a print collateral campaign in collaboration with Canada Post. This multifaceted campaign engaged consumers through various touch points ensuring launch messaging was everywhere our target audience was.
Solution
BTI implemented a pre-launch strategy that included developing a landing page with an incentive for signing up for emails via a special early-bird offer. Google ads were used to drive traffic to this landing page, effectively building a mailing list for the official launch and future communications. Social media accounts were established and a Google presence was created to showcase service offerings and business details. An app was developed, enabling customers to place orders seamlessly from their phones and a comprehensive website was designed, outlining how factory direct dry cleaning works, highlighting membership benefits and encouraging website visitors to schedule a pick up and become a member. With a complete digital presence established, BTI focused on targeted promotions via email, SMS, social media advertisements as well as a print collateral campaign in collaboration with Canada Post. This multifaceted campaign engaged consumers through various touch points ensuring launch messaging was everywhere our target audience was.
Result
MaxValue Cleaners launched to the public to a captive audience looking for a better way to do their dry cleaning. Thanks to our strategic insight, they were armed with a valuable mailing list, a user-friendly app, an informative website, and a complete marketing toolbox to increase brand visibility – creating the synergy required to ensure a strong market entry.
With an approach that ensures targeted promotions for every kind of consumer, MaxValue Cleaners has laid the groundwork for future growth and success in Toronto’s dry cleaning market. The brand launch won a Gold Hermes Award, in the strategic launch campaign category for its seamless go-to-market execution across all key customer touchpoints.
Result
MaxValue Cleaners launched to the public to a captive audience looking for a better way to do their dry cleaning. Thanks to our strategic insight, they were armed with a valuable mailing list, a user-friendly app, an informative website, and a complete marketing toolbox to increase brand visibility – creating the synergy required to ensure a strong market entry.
With an approach that ensures targeted promotions for every kind of consumer, MaxValue Cleaners has laid the groundwork for future growth and success in Toronto’s dry cleaning market. The brand launch won a Gold Hermes Award, in the strategic launch campaign category for its seamless go-to-market execution across all key customer touchpoints.
