NORTHERN FARMS
Rooted in Tradition, Built for Tomorrow
Launching a New Chapter by Taking Local Roots Beyond Borders
LAUNCH CASE STUDY VIDEO
Challenge
A passionate group of Ontario farmers in the hog industry set out to take full ownership of the supply chain, from gate to plate, for both provincial and federal markets. The farmer-investors acquired Domingos Meat Packers, a trusted and well-established provincial supplier in Ontario’s pork industry since 1980. While Domingos continued serving local markets, the group aimed to build a new facility to expand their presence at the federal level and reach global audiences. They needed a scalable umbrella brand that could reflect their vertically integrated model and resonate with diverse customers. BTI Brand Innovations was entrusted to build and launch a brand that could deliver on this vision.
Challenge
Solution
BTI partnered closely with investors to understand their values, goals, and vision. After immersive discovery sessions and extensive research, BTI developed Northern Farms, a name inspired by the spirit, resilience, and farming traditions of the True North. We developed a comprehensive brand book outlining the brand foundations, logo, tagline, typography, imagery, colours, and templates to reflect the mission of taking local roots beyond borders. To emphasize authenticity, we featured real farmer stories and photography, capturing farmers, their fields, and hog farms on-site. A new website was launched to introduce the brand, showcase its full product range, and communicate the Northern Farms story as a fully vertically integrated business. Now operating as Domingos Meats, the former Domingos Meat Packers was positioned as its provincial arm, maintaining heritage while signalling progress.
Solution
Result
The establishment of Northern Farms marked the development of a clear dual-market strategy: Domingos Meats would continue serving Ontario’s provincial market, while Northern Farms was positioned for federal distribution and global reach. With a strong brand identity, a compelling story, and a future-ready digital presence, Northern Farms launched with a bold foundation for growth. The brand resonated with both B2B partners seeking a consistent, high-quality pork supply and B2C audiences looking for responsibly sourced, locally rooted products. BTI’s strategic brand development and storytelling honoured Domingos’ legacy while empowering the client to step confidently into new markets, solidifying their presence as a modern, vertically integrated pork producer with global ambitions. This work was recognized with two Gold Awards: one for Strategic Campaign Marketing – Company Branding at the Hermes Creative Awards, and another in the Website category at the Summit International Awards, celebrating the strength of the brand and the impact of its strategic foundation.
Result
The establishment of Northern Farms marked the development of a clear dual-market strategy: Domingos Meats would continue serving Ontario’s provincial market, while Northern Farms was positioned for federal distribution and global reach. With a strong brand identity, a compelling story, and a future-ready digital presence, Northern Farms launched with a bold foundation for growth. The brand resonated with both B2B partners seeking a consistent, high-quality pork supply and B2C audiences looking for responsibly sourced, locally rooted products. BTI’s strategic brand development and storytelling honoured Domingos’ legacy while empowering the client to step confidently into new markets, solidifying their presence as a modern, vertically integrated pork producer with global ambitions. This work was recognized with two Gold Awards: one for Strategic Campaign Marketing – Company Branding at the Hermes Creative Awards, and another in the Website category at the Summit International Awards, celebrating the strength of the brand and the impact of its strategic foundation.
