OLDCASTLE
Envision the Extraordinary Outdoors and Build Beautiful
Helping visualize what a brand repositioning looks like
Challenge
Oldcastle APG is the largest manufacturer of architectural building products in North America with an extensive family of brands to help create the complete exterior environment. Oldcastle was looking to create clarity within their family of brands and reposition as one brand, one team, one message.
Challenge
Oldcastle APG is the largest manufacturer of architectural building products in North America with an extensive family of brands to help create the complete exterior environment. Oldcastle was looking to create clarity within their family of brands and reposition as one brand, one team, one message.
Solution
BTI worked alongside SpyderWorks (a brand consultancy firm) to help Oldcastle envision what a clear and unified brand position could look like. Together, we began the process with in-depth research and analysis from a customer journey perspective to help identify the gaps, confusion, and key insights that currently exist in Oldcastle’s current brand model. A brand reposition was then developed based on the customer journey insights to begin a new journey to brand clarification. The new found data, insights and recommendations were then presented back into a creative retail brand package which consisted of a PowerPoint presentation of early initial findings and insights, then transformed into a final PowerPoint presentation and two retail brand books.
Solution
BTI worked alongside SpyderWorks (a brand consultancy firm) to help Oldcastle envision what a clear and unified brand position could look like. Together, we began the process with in-depth research and analysis from a customer journey perspective to help identify the gaps, confusion,
and key insights that currently exist in Oldcastle’s current brand model.
A brand reposition was then developed based on the customer journey insights to begin a new journey to brand clarification. The new found data, insights and recommendations were then presented back into a creative retail brand package which consisted of a PowerPoint presentation of early initial
findings and insights, then transformed into a final PowerPoint presentation and two retail brand books.
Result
BTI and SpyderWorks helped Oldcastle envision what a unified brand reposition could look like, the benefits of moving forward with the recommended brand positioning, and all the brand opportunities available to support the brand repositioning.
Result
BTI and SpyderWorks helped Oldcastle envision what a unified brand reposition could look like, the benefits of moving forward with the recommended brand positioning, and all the brand opportunities available to support the brand repositioning.
