ONE HEART CARE
Collaborative Cardiac Learning
Strengthening Physician Partnerships Through Educational Events
Challenge
One Heart Care, a leading cardiac clinic in Mississauga, wanted to deepen its connections with general practitioners (GPs) or physicians to strengthen collaborative care and drive referrals. The goal was to offer regular educational events; however, without a formal process or system, reaching physicians in a consistent and engaging way proved challenging. The clinic needed a strategy that would build trust, drive sign-ups, and be easy to replicate. BTI Brand Innovations was brought in to create a turnkey solution, a full-service approach to support outreach, registration, and long-term event planning.
Challenge
One Heart Care, a leading cardiac clinic in Mississauga, wanted to deepen its connections with general practitioners (GPs) or physicians to strengthen collaborative care and drive referrals. The goal was to offer regular educational events; however, without a formal process or system, reaching physicians in a consistent and engaging way proved challenging. The clinic needed a strategy that would build trust, drive sign-ups, and be easy to replicate. BTI Brand Innovations was brought in to create a turnkey solution, a full-service approach to support outreach, registration, and long-term event planning.
Solution
BTI designed a streamlined engagement and registration strategy anchored in digital simplicity. The event series was branded Heart Horizons, a name that reflects ongoing learning and leadership in cardiovascular care. The series aimed to help GPs or physicians stay informed, connect with industry experts and empower their practice. A dedicated landing page was built linking directly to registration and contact forms. Invitations were created in both digital and faxable formats, making it easy for participants to access event details and RSVP. BTI also managed the Eventbrite setup, including custom listings, automated reminders, and a reusable template for future events. Supporting materials included a clear, well-designed handout outlining the clinic’s services and referral process, along with a presentation template for speakers. Everything was built for ease of reuse, enabling smoother execution of future events. Once the initial setup was complete, BTI continued to support the clinic on a quarterly basis to deliver these sessions seamlessly.
Solution
BTI designed a streamlined engagement and registration strategy anchored in digital simplicity. The event series was branded Heart Horizons, a name that reflects ongoing learning and leadership in cardiovascular care. The series aimed to help GPs or physicians stay informed, connect with industry experts and empower their practice. A dedicated landing page was built linking directly to registration and contact forms. Invitations were created in both digital and faxable formats, making it easy for participants to access event details and RSVP. BTI also managed the Eventbrite setup, including custom listings, automated reminders, and a reusable template for future events. Supporting materials included a clear, well-designed handout outlining the clinic’s services and referral process, along with a presentation template for speakers. Everything was built for ease of reuse, enabling smoother execution of future events. Once the initial setup was complete, BTI continued to support the clinic on a quarterly basis to deliver these sessions seamlessly.
Result
With a streamlined system in place, the clinic now hosts quarterly educational events with greater ease and consistency. Through these events, One Heart Care has established itself as a trusted leader in healthcare education, reinforcing its commitment to supporting physicians. With continued support from BTI and a strong foundation in place, new strategies are now implemented alongside each event to drive higher sign-ups. By the third event, registrations had increased by more than three times. Planning and setup have become significantly more efficient and cost-effective, allowing the clinic to focus on delivering valuable content. By investing in the right tools and strategy, BTI helped create a scalable platform that supports future growth, strengthens referral pathways, and ultimately enhances patient outcomes.
Result
With a streamlined system in place, the clinic now hosts quarterly educational events with greater ease and consistency. Through these events, One Heart Care has established itself as a trusted leader in healthcare education, reinforcing its commitment to supporting physicians. With continued support from BTI and a strong foundation in place, new strategies are now implemented alongside each event to drive higher sign-ups. By the third event, registrations had increased by more than three times. Planning and setup have become significantly more efficient and cost-effective, allowing the clinic to focus on delivering valuable content. By investing in the right tools and strategy, BTI helped create a scalable platform that supports future growth, strengthens referral pathways, and ultimately enhances patient outcomes.
