PEEL HIV/AIDS NETWORK (PHAN)

Creative Collateral that Takes a Stance

A Voice for the 2SLGBTQ+ Community

Hermes 2019 Award

Challenge

The Peel HIV/AIDS Network needed help creating awareness around their International Day Against Homophobia, Transphobia and Biphobia (IDAHOT) event, which serves to shine a light on 2SLGBTQ+ human rights violations, including pervasive discrimination and acts of violence. BTI was asked to develop a theme and marketing materials for the event that conveyed a sense of inclusiveness and belonging for youth within the community.

Challenge

The Peel HIV/AIDS Network needed help creating awareness around their International Day Against Homophobia, Transphobia and Biphobia (IDAHOT) event, which serves to shine a light on 2SLGBTQ+ human rights violations, including pervasive discrimination and acts of violence. BTI was asked to develop a theme and marketing materials for the event that conveyed a sense of inclusiveness and belonging for youth within the community.

PEEL HIV/AIDS NETWORK (PHAN) - we belong voices of youth

Solution

BTI worked with PHAN to develop a focused strategic plan, development of the theme “We Belong, Voices of Youth” and creation of all digital and print marketing collateral to support the annual breakfast event. The result was a high-end design that was true to the community it represented, communicated all key messages clearly and brought the event to life. 

Solution

BTI worked with PHAN to develop a focused strategic plan, development of the theme “We Belong, Voices of Youth” and creation of all digital and print marketing collateral to support the annual breakfast event. The result was a high-end design that was true to the community it represented, communicated all key messages clearly and brought the event to life. 

BTI creates impactful marketing for PHAN's We Belong Voice Of Youth event
WHIRLPOOL CANADA | BRANDING
BTI creates impactful marketing for PHAN's We Belong Voice Of Youth event
A sign that says we belong the voice of youth
21,000 People reached 9, 000 + video views 9, 500 + engagements - We Belong, Voices of Youth
We Belong, Voices of Youth - Social media branding
We Belong, Voices of Youth - Paid social media ads
We Belong, Voices of Youth - Donation event

Result

The IDAHOT annual breakfast was an overwhelming success. The BTI developed theme was so well loved that it was also used above and beyond the initial scope of work, including on wearables and giveaways. The new IDAHOT event branding will serve PHAN as an own-able theme for years to come. BTI received a Platinum Hermes Award in the Pro Bono category.

Result

The IDAHOT annual breakfast was an overwhelming success. The BTI developed theme was so well loved that it was also used above and beyond the initial scope of work, including on wearables and giveaways. The new IDAHOT event branding will serve PHAN as an own-able theme for years to come. BTI received a Platinum Hermes Award in the Pro Bono category.

2019 PLATINUM WINNER BTI Brand Innovations Inc. PEEL HIV/AIDS NETWORK (PHAN) IDAHOT Pro Bono

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