REDECAN
An Online User Friendly Cannabis Experience
Developing an Online Presence for One of Canada’s Top Cannabis Brands
Challenge
With so many rules and regulations surrounding the cannabis industry, how do you develop an online presence that trumps the competition, peeks interest and caters to an age- gated consumer base without breaking any cannabis industry guidelines.
Challenge
With so many rules and regulations surrounding the cannabis industry, how do you develop an online presence that trumps the competition, peeks interest and caters to an age- gated consumer base without breaking any cannabis industry guidelines?
Solution
With brand & product visibility at the forefront of our minds, BTI developed the Redecan website with a strong focus on SEO (search engine optimization). The online experience offers product education, features and benefits, and access for consumers to become medical patients. Users can quickly view the highlighted product(s), easily browse the entire product line-up, and locate nearby retailers or purchase online from a provincial retailer.
Solution
With brand & product visibility at the forefront of our minds, BTI developed the Redecan website with a strong focus on SEO (search engine optimization). The online experience offers product education, features and benefits, and access for consumers to become medical patients. Users can quickly view the highlighted product(s), easily browse the entire product line-up, and locate nearby retailers or purchase online from a provincial retailer.
Result
Redecan.ca is an award-winning information haven for both experienced cannabis enthusiasts and newbies looking to learn more and explore all that Redecan has to offer. Website traffic increased exponentially as users easily found products through organic Google searches, gaining insights into cannabis and upcoming product releases. Time spent on the website grew as users could seamlessly navigate through the site and find the exact information and/or products they were looking for. Redecan’s website ranked in the top 5 Google search results for major keywords against other competitor brands. BTI was awarded a Platinum Hermes Creative Award for Website Design as well as a Silver Summit International Award for Product Website celebrating this project.
Result
Redecan.ca is an award-winning information haven for both experienced cannabis enthusiasts and newbies looking to learn more and explore all that Redecan has to offer. Website traffic increased exponentially as users can easily find products organically through Google led searches, learn more about cannabis and new and upcoming product releases. Time spent on the website grew as users could seamlessly navigate through the site and find the exact information and/or products they were looking for. Redecan’s website ranked in the top 5 Google search results for major keywords against other competitor brands.
