REDECAN

The Best Things In Life Pop-Up

Cultivating the largest brand presence in the country

Challenge

Redecan, like most licensed cannabis producers, have no direct contact with their customers. Licensed producers sell only to provincial government bodies who then sell directly to retailers. With so many cannabis products in the market and many different format options, consumers were indecisive with their consumption preferences and in desperate need of advice, education, and recommendations.

Challenge

Redecan, like most licensed cannabis producers, have no direct contact with their customers. Licensed producers sell only to provincial government bodies who then sell directly to retailers. With so many cannabis products in the market and many different format options, consumers were indecisive with their consumption preferences and in desperate need of advice, education, and recommendations..

Solution

A team of 40 in-house trained Brand Ambassadors in 3 provinces and 13 territories activated pop-ups in up to 52 different retail cannabis stores every single weekend. Detailed records were kept of foot traffic, customer interactions, product requests, brand sale data, and new ideas for innovating future products. The Brand Ambassadors were hand-picked based on their strength and ability to connect with consumers to make thoughtful and appropriate recommendations for purchase. Additional support was also offered to retailers through added sales force and support for customers, data collection from activations, and assurances when bringing in new products.

Solution

A team of 40 in-house trained Brand Ambassadors in 3 provinces and 13 territories activated pop-ups in up to 52 different retail cannabis stores every single weekend. Detailed records were kept of foot traffic, customer interactions, product requests, brand sale data, and new ideas for innovating future products. The Brand Ambassadors were hand-picked based on their strength and ability to connect with consumers to make thoughtful and appropriate recommendations for purchase. Additional support was also offered to retailers through added sales force and support for customers, data collection from activations, and assurances when bringing in new products.

Result

The Redecan RBA program was a huge success within the cannabis industry. In the last three quarters, there were over 2000 in-store activations, approximately 40,000 customer impressions, 30,000 heartfelt conversations and 15,000 brand purchases which makes for an impressive 50% average sales conversion rate.

Result

The Redecan RBA program was a huge success within the cannabis industry. In just under one year there were 1,902 in-store activations, 37,798 customer impressions, 29,859 heartfelt conversations and 14,528 brand purchases made… establishing Redecan as the #1 brand in the pre-roll category across Canada.

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