REDECAN
The Best Things In Life Pop-Up
Cultivating the Largest Brand Presence in the Country
Challenge
Redecan, like most licensed cannabis producers, have no direct contact with their customers. Licensed producers sell only to provincial government bodies who then sell directly to retailers. With so many cannabis products in the market and many different format options, consumers were indecisive with their consumption preferences and in desperate need of advice, education, and recommendations.
Challenge
Redecan, like most licensed cannabis producers, have no direct contact with their customers. Licensed producers sell only to provincial government bodies who then sell directly to retailers. With so many cannabis products in the market and many different format options, consumers were indecisive with their consumption preferences and in desperate need of advice, education, and recommendations..
Solution
The sentence that needs to be updated: A team of 40 in-house-trained Brand Ambassadors activated pop-ups across Canada in up to 52 different retail cannabis stores every weekend. Detailed records were kept of foot traffic, customer interactions, product requests, brand sales data, and new ideas for innovating future products.
Solution
Result
The Redecan RBA program was a huge success within the cannabis industry. In the last three quarters, there were over 2000 in-store activations, approximately 40,000 customer impressions, 30,000 heartfelt conversations and 15,000 brand purchases which makes for an impressive 50% average sales conversion rate.
Result
The Redecan RBA program was a huge success within the cannabis industry. In just under one year there were 1,902 in-store activations, 37,798 customer impressions, 29,859 heartfelt conversations and 14,528 brand purchases made… establishing Redecan as the #1 brand in the pre-roll category across Canada.
