REDECAN
Who says cannabis isn’t socially acceptable?
Growing the online social presence for one of Canada’s top cannabis producers
LAUNCH CASE STUDY VIDEO
Challenge
Redecan is a top Canadian cannabis producer known for quality products and a large ‘brand loyal’ consumer base, but their social media presence isn’t reflective of their ever growing retail success. How do you tap into the social community and create brand loyal followers and increase online engagement on a social platform that isn’t exactly cannabis friendly?
Challenge
Redecan is a top Canadian cannabis producer known for quality products and a large ‘brand loyal’ consumer base, but their social media presence isn’t reflective of their ever growing retail success. How do you tap into the social community and create brand loyal followers and increase online engagement on a social platform that isn’t exactly cannabis friendly?
Solution
Develop a comprehensive strategic plan outline that gets implemented on a monthly basis while selectively choosing which days of the week within the month are best optimized for maximum engagement. Instagram was the social platform of choice as the online target audience were primarily Instagram users. Social media posts were categorized and prioritized by new product launches, product features and education, holidays and special days of recognition, corporate and employee spotlights, etc… Content was created to excite, inform, and educate followers while still maintaining and adhering to strict social platform guidelines.
Solution
Develop a comprehensive strategic plan outline that gets implemented on a monthly basis while selectively choosing which days of the week within the month are best optimized for maximum engagement. Instagram was the social platform of choice as the online target audience were primarily Instagram users. Social media posts were categorized and prioritized by new product launches, product features and education, holidays and special days of recognition, corporate and employee spotlights, etc… Content was created to excite, inform, and educate followers while still maintaining and adhering to strict social platform guidelines.
Result
Redecan’s Instagram followers increased by 65% within 6 months of implementing the strategic plan outline. The Instagram reach jumped from 11k to 56k… a whopping 91% increase! Engagement Rates were just as impressive going from 0.32% to 29.07% and Profile Visits went up from 21k to 72k. BTI were even able to improve and balance the Follower Gender Ratio which started off at 82.3% Men and 17.7% Women to 53.4% Men and 46.6% Women. Now that’s what we call being socially active!
Result
Redecan’s Instagram followers increased by 65% within 6 months of implementing the strategic plan outline. The Instagram reach jumped from 11k to 56k… a whopping 91% increase! Engagement Rates were just as impressive going from 0.32% to 29.07% and Profile Visits went up from 21k to 72k. BTI were even able to improve and balance the Follower Gender Ratio which started off at 82.3% Men and 17.7% Women to 53.4% Men and 46.6% Women. Now that’s what we call being socially active!
