REDECAN
Spot The Potency
Launching the first ever THC infused cannabis straight-roll pre-roll
LAUNCH CASE STUDY VIDEO
Challenge
BTI was tasked with launching a new and innovative cannabis product, the first ever THC infused cannabis straight-roll pre-roll. The new infused pre-roll was geared towards cannabis users who were in search of a consistently high THC percentage.
Challenge
BTI was tasked with launching a new and innovative cannabis product, the first ever THC infused cannabis straight-roll pre-roll. The new infused pre-roll was geared towards cannabis users who were in search of a consistently high THC percentage.
Solution
BTI worked in collaboration with the Redecan marketing team to brand this new exciting pre-roll as Redees+… a category extension of the current #1 selling Redees pre-roll. Being a unique and high quality product, Redees+ needed a cohesive look and a unique brand message to peak interest and excitement.
BTI decided to envelop Redees+ in everything gold. A full-gold carton package complemented with gold pre-roll filters… embellishments that put Redees+ in a category of its own. Being an infused pre-roll, you could literally see the distillate seep through the paper creating unique spotting. “Spot the Potency” tagline was created and supported by the unique claim “28% THC All the Time. Every Time.” Videos, bag stuffers, counter cards, in-store pillars, shelf talkers and wobblers were developed to highlight the new look and unique messaging.
Solution
BTI worked in collaboration with the Redecan marketing team to brand this new exciting pre-roll as Redees+… a category extension of the current #1 selling Redees pre-roll. Being a unique and high quality product, Redees+ needed a cohesive look and a unique brand message to peak interest and excitement.
BTI decided to envelop Redees+ in everything gold. A full-gold carton package complemented with gold pre-roll filters… embellishments that put Redees+ in a category of its own. Being an infused pre-roll, you could literally see the distillate seep through the paper creating unique spotting. “Spot the Potency” tagline was created and supported by the unique claim “28% THC All the Time. Every Time.” Videos, bag stuffers, counter cards, in-store pillars, shelf talkers and wobblers were developed to highlight the new look and unique messaging.
Result
The Redees+ launch was a golden explosion filled with excitement, anticipation and interest from retailers to users. In-store traffic was hoppin’ and social media was buzzin’… Redees+ left the competition in a pool of golden envy, earning its title as “The True Premium Pre-Roll.”
Result
The Redees+ launch was a golden explosion filled with excitement, anticipation and interest from retailers to users. In-store traffic was hoppin’, and social media was buzzin’… Redees+ left the competition in a pool of golden envy, earning its title as “The True Premium Pre-Roll.”
