REDECAN

This Is How We Grow

Creating Compelling “Behind the Scene” Video Content for one of Canada’s Top Cannabis Growers

REDECAN​

This Is How We Grow

Creating Compelling “Behind the Scene” Video Content for one of Canada’s Top Cannabis Growers

Award_Images_JA_Owners_video

Challenge

Redecan is one of Canada’s top cannabis brands, and is well known for producing top-quality products at affordable prices.
Redecan was looking to share with their investors, sales team, industry professionals (B2B) and customers the knowledge, hard work and dedication that goes into making their award winning products.

Challenge

Redecan is one of Canada’s top cannabis brands, and is well known for producing top-quality products at affordable prices. Redecan were looking to share with their sales team, industry professionals and customers the knowledge, hard work and dedication that goes into making their award winning products.

Solution

BTI conceptualised and produced a series of product category videos that summarised the process from plant to final packaged product and everything in between without giving away Redecan’s trade secrets. BTI worked closely with the Redecan staff to capture the very essence of what goes on behind the scenes of a cannabis growhouse.

Solution

BTI conceptualised and produced a series of product category videos that summarized the process from plant to final packaged product and everything in between without giving away trade secrets. BTI worked closely with the Redecan staff to capture the very essence of what goes on behind the scenes of a cannabis growhouse.

Result

This video series was awarded a Gold Hermes Creative Award in the Video Series category as well as a Gold Summit International Award in the Product Video category. The series of product category videos were integrated into Redecan’s LMS (Learning Management System) portal and were also shared internally with investors and the National Sales team, enhancing product and industry knowledge. These videos captured the real sense of pride and dedication the Redecan family have for their products as well as the quality of every product they make… Now that’s something worth sharing.

Result

This video series was awarded a Gold Hermes Creative Award in the Video Series category as well as a Gold Summit International Award in the Product Video category. The series of product category videos were integrated into Redecan’s LMS (Learning Management System) portal and were also shared internally with investors and the National Sales team, enhancing product and industry knowledge. These videos captured the real sense of pride and dedication the Redecan family have for their products as well as the quality of every product they make… Now that’s something worth sharing.

Back To List

Let's Talk

APPLICATION FORM

Please enable JavaScript in your browser to complete this form.
Please enable JavaScript in your browser to complete this form.

All fields marked with * are required and must be filled in.

How are you eligible? (Choose all that apply)
Click or drag a file to this area to upload.
Checkboxes

©BTI Brand Innovations Inc. All Rights Reserved 2024. Terms of Use