REDECAN
This Is How We Grow
Creating Compelling “Behind the Scene” Video Content for One of Canada’s Top Cannabis Growers
Challenge
Redecan is one of Canada’s top cannabis brands, and is well known for producing top-quality products at affordable prices. Redecan was looking to share with their investors, sales team, industry professionals (B2B) and customers the knowledge, hard work and dedication that goes into making their award winning products.
Challenge
Redecan is one of Canada’s top cannabis brands, and is well known for producing top-quality products at affordable prices. Redecan were looking to share with their sales team, industry professionals and customers the knowledge, hard work and dedication that goes into making their award winning products.
Solution
BTI conceptualised and produced a series of product category videos that summarised the process from plant to final packaged product and everything in between without giving away Redecan’s trade secrets. BTI worked closely with the Redecan staff to capture the very essence of what goes on behind the scenes of a cannabis growhouse.
Solution
BTI conceptualised and produced a series of product category videos that summarized the process from plant to final packaged product and everything in between without giving away trade secrets. BTI worked closely with the Redecan staff to capture the very essence of what goes on behind the scenes of a cannabis growhouse.
Result
This video series was awarded a Gold Hermes Creative Award in the Video Series category as well as a Gold Summit International Award in the Product Video category. The series of product category videos were integrated into Redecan’s LMS (Learning Management System) portal and were also shared internally with investors and the National Sales team, enhancing product and industry knowledge. These videos captured the real sense of pride and dedication the Redecan family have for their products as well as the quality of every product they make… Now that’s something worth sharing.
Result
This video series was awarded a Gold Hermes Creative Award in the Video Series category as well as a Gold Summit International Award in the Product Video category. The series of product category videos were integrated into Redecan’s LMS (Learning Management System) portal and were also shared internally with investors and the National Sales team, enhancing product and industry knowledge. These videos captured the real sense of pride and dedication the Redecan family have for their products as well as the quality of every product they make… Now that’s something worth sharing.
