REDECAN
We’ed Did it Again
A fresh take on a multi-product campaign launch.
LAUNCH CASE STUDY VIDEO
Challenge
How do you launch 13 new products in six different categories at one time without making it look and feel like an overwhelmingly chaotic in-store frenzy where each new brand product is competing against one another for consumer attention?
Challenge
How do you launch 13 new products in six different categories at one time without making it look and feel like an overwhelmingly chaotic in-store frenzy where each new brand product is competing against one another for consumer attention?
Solution
BTI knew that the best way to achieve a clean and cohesive launch without creating an in-store frenzy of marketing materials was to create a strategic overarching campaign that would establish a unified and consistent look. A fresh new approach that moved away from the traditional Redecan brand product launch campaigns and set a precedent for future multi product campaigns. This approach would give equal attention to each of the 13 new brand products being launched while still achieving maximum brand awareness.
Solution
BTI knew that the best way to achieve a clean and cohesive launch without creating an in-store frenzy of marketing materials was to create a strategic overarching campaign that would establish a unified and consistent look. A fresh new approach that moved away from the traditional Redecan brand product launch campaigns and set a precedent for future multi product campaigns. This approach would give equal attention to each of the 13 new brand products being launched while still achieving maximum brand awareness.
Result
The Redecan We’ed campaign was seen as an industry first and clever approach to a 10+ product launch. The campaign was well received and appreciated by retailers not only for generating plenty of in-store traffic and sales, but also for establishing a cohesive launch strategy and harmonious in-store presence.
Result
The Redecan We’ed campaign was seen as an industry first and clever approach to a 10+ product launch. The campaign was well received and appreciated by retailers not only for generating plenty of in-store traffic and sales, but also for establishing a cohesive launch strategy and harmonious in-store presence.
