RS BREAKERS & CONTROLS

Powering Aging Infrastructure

Updating a brand that updates aging infrastructure.

Challenge

RS Breakers & Controls is an Original Equipment Supplier with advanced technical expertise and a knack for finding “Hard-to-find” parts. The corporate brand identity was in need of a refresh as their current brand identity was starting to look a bit dated and stale.

Challenge

RS Breakers & Controls is an Original Equipment Supplier with advanced technical expertise and a knack for finding “Hard-to-find” parts. The corporate brand identity was in need of a refresh as their current brand identity was starting to look a bit dated and stale.

Solution

BTI worked closely with RS Breakers to develop a new brand identity. The process began with in-depth research and evaluation of the competition and electrical industry. Having analyzed the data gathered from the research, BTI began ideating a fresh new identity. Initial creative concepts were developed and circled internally at BTI for review and feedback. Concepts were then presented back to the client and a new brand identity was born.

Solution

BTI worked closely with RS Breakers to develop a new brand identity. The process began with in-depth research and evaluation of the competition and electrical industry. Having analyzed the data gathered from the research, BTI began ideating a fresh new identity. Initial creative concepts were developed and circled internally at BTI for review and feedback. Concepts were then presented back to the client and a new brand identity was born.

Result

The new brand identity brought a new fresh outlook to RS Breakers, a look that rejuvenated an aging brand identity and could stay current and relevant for years to come. The new brand identity led to rebranding of other creative pieces such as stationery, building signage, posters, product sheets, brochures, folders, shipping labels and stickers. BTI, like RS Breakers and Controls, took something old and made it new again.

Result

The new brand identity brought a new fresh outlook to RS Breakers, a look that rejuvenated an aging brand identity and could stay current and relevant for years to come. The new brand identity led to rebranding of other creative pieces such as stationery, building signage, posters, product sheets, brochures, folders, shipping labels and stickers. BTI, like RS Breakers and Controls, took something old and made it new again.

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