THE POURIUM
Find Your Perfect Pour
Rebranding to a New Name and Look that also Resonates with a Younger Demographic
LAUNCH CASE STUDY VIDEO
Challenge
Deluca Fine Wines was the family name of the original owners that had strong roots and recognition in the community. BTI was challenged with the task of rebranding a successful wine store looking to reimagine the shopping experience and expand into other alcoholic beverage categories such as beer and spirits.
Challenge
Deluca Fine Wines was the family name of the original owners that had strong roots and recognition in the community. BTI was challenged with the task of rebranding a successful wine store looking to reimagine the shopping experience and expand into other alcoholic beverage categories such as beer and spirits.
Solution
BTI began the rebranding process with an extensive name generation exercise that yielded an array of viable options and client satisfaction. The selected name options were then narrowed down to two and went head-to-head to the bitter end. The Pourium name emerged as the winner and the rest was history.
BTI embarked on the second phase of the rebranding project and completely transformed the beverage shopping experience from dated, stale and snobby to approachable, sexy and flirty. Every at-store customer touch point was rebranded from exterior signage and window film to interior wall art and product shelf labeling to staff clothing and vehicle wrap graphics.
Solution
BTI began the rebranding process with an extensive name generation exercise that yielded an array of viable options and client satisfaction. The selected name options were then narrowed down to two and went head-to-head to the bitter end. The Pourium name emerged as the winner and the rest was history.
BTI embarked on the second phase of the rebranding project and completely transformed the beverage shopping experience from dated, stale and snobby to approachable, sexy and flirty. Every at-store customer touch point was rebranded from exterior signage and window film to interior wall art and product shelf labeling to staff clothing and vehicle wrap graphics.
Result
The Pourium successfully launched the new brand in the Fall of 2022 to great anticipation and enthusiasm from existing and new clientele. The brand refresh significantly boosted in-store traffic and sales. BTI was awarded three industry awards for this project – a Platinum Hermes Creative Award in the Strategic Campaign / Branding category, a Silver Summit International Award in the Complete Rebranding category and an Honourable Mention from the Creative Communication Awards – a testament to a purposeful and powerful rebranding.
Result
The Pourium successfully launched the new brand in the Fall of 2022 to great anticipation and enthusiasm from existing and new clientele. The brand refresh significantly boosted in-store traffic and sales. BTI was awarded three industry awards for this project – a Platinum Hermes Creative Award in the Strategic Campaign / Branding category, a Silver Summit International Award in the Complete Rebranding category and a Honourable Mention from the Creative Communication Awards – a testament to a purposeful and powerful rebranding.
