MARKETPLACE EVENTS
Turning Inspiration into Attendance
Elevating Awareness and Driving Ticket Sales for Home Shows Nationwide.
LAUNCH CASE STUDY VIDEO
Challenge
Marketplace Events, North America’s largest producer of home shows, sought to increase awareness and drive ticket sales for their upcoming Canadian events spanning the Fall, Winter, and Spring seasons. With a crowded event landscape and dozens of shows nationwide, they needed a standout campaign that could break through the noise and motivate attendance. The central challenge was developing compelling, short-format content that would resonate across diverse regions, align with seasonal themes, and stay true to Marketplace Events’ brand. BTI was engaged to lead creative direction, scriptwriting, and post-production for all television, radio, and digital advertising placements.
Challenge
Solution
BTI collaborated with Marketplace Events to develop an integrated campaign rooted in relatable storytelling and trusted expertise. With HGTV celebrity Bryan Baeumler as their official spokesperson, BTI developed seasonal storyboard concepts that brought his personality, humour, and credibility, while embedding tailored messaging unique to each regional show. We translated the campaign’s energy into concise, engaging 15- and 30-second radio ads that mirrored the tone and visuals of the 15-second TV spots, ensuring consistency across all channels. Through expert video editing, sound design, and colour correction, BTI produced a polished suite of assets for broadcast and digital. By centralizing creative development and production, BTI streamlined national rollout, maintained brand integrity, and delivered localized relevance at scale.
Solution
BTI collaborated with Marketplace Events to develop an integrated campaign rooted in relatable storytelling and trusted expertise. With HGTV celebrity Bryan Baeumler as their official spokesperson, BTI developed seasonal storyboard concepts that brought his personality, humour, and credibility, while embedding tailored messaging unique to each regional show. We translated the campaign’s energy into concise, engaging 15- and 30-second radio ads that mirrored the tone and visuals of the 15-second TV spots, ensuring consistency across all channels. Through expert video editing, sound design, and colour correction, BTI produced a polished suite of assets for broadcast and digital. By centralizing creative development and production, BTI streamlined national rollout, maintained brand integrity, and delivered localized relevance at scale.
Result
The integrated campaign led to an increase in attendance across all Canadian home shows. Broadcast and digital spots featuring Bryan Baeumler captured higher engagement, while regional radio placements effectively broadened reach. The campaign not only delivered immediate impact but also equipped the client partner with a flexible, integrated strategy designed to be repurposed over the coming years. With BTI’s support, the brand deepened its connection with Canadian homeowners seeking inspiration and trusted advice, reinforcing its position as a leading home show producer. This campaign was honoured with a Platinum award at the Hermes Creative Awards for Strategic and Integrated Campaigns in the Event Marketing Campaign category, as well as a Silver award at the Summit Awards for Multi-channel & Integrated Campaigns in the Consumer Integrated Campaign category.
Result
The integrated campaign led to an increase in attendance across all Canadian home shows. Broadcast and digital spots featuring Bryan Baeumler captured higher engagement, while regional radio placements effectively broadened reach. The campaign not only delivered immediate impact but also equipped the client partner with a flexible, integrated strategy designed to be repurposed over the coming years. With BTI’s support, the brand deepened its connection with Canadian homeowners seeking inspiration and trusted advice, reinforcing its position as a leading home show producer. This campaign was honoured with a Platinum award at the Hermes Creative Awards for Strategic and Integrated Campaigns in the Event Marketing Campaign category, as well as a Silver award at the Summit Awards for Multi-channel & Integrated Campaigns in the Consumer Integrated Campaign category.
