WHIRLPOOL CANADA

Every Day, Care

Driving Care to Consumers

Challenge

Support the Whirlpool brand “Every Day, Care” campaign with the creation of promotional material to be displayed in store and on-line.

Challenge

Support the Whirlpool brand “Every Day, Care” campaign with the creation of promotional material to be displayed in store and on-line.

Solution

BTI implemented Whirlpool’s “Every Day, Care” campaign into all promotional creative including ad-slugs and customizable digital ad-mats to drive traffic in-store. POP on appliances and comprehensive brochures showcasing entire product lineups by use of a step up “plan-to-sell” tool educated consumers and assisted retail sales associates in-store.

Solution

BTI implemented Whirlpool’s “Every Day, Care” campaign into all promotional creative including ad-slugs and customizable digital ad-mats to drive traffic in-store. POP on appliances and comprehensive brochures showcasing entire product lineups by use of a step up “plan-to-sell” tool educated consumers and assisted retail sales associates in-store.

Result

The newly designed marketing material drove increased traffic into retail locations. Brochures with the plan-to-sell along with POP assisted the retail associates in closing the sale. As a result, Whirlpool brand saw a significant increase in sales against projections.

Result

The newly designed marketing material drove increased traffic into retail locations. Brochures with the plan-to-sell along with POP assisted the retail associates in closing the sale. As a result, Whirlpool brand saw a significant increase in sales against projections.

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