YOUTH WITHOUT SHELTER

Using Communications
To Serve the Community

Supporting Local Not-for-Profit with Synergistic Marketing that Matters

Challenge

The Living Arts Centre turned 20 years old in 2017, and so did their logo. It was time to refresh and modernize the brand’s image with a new logo that encapsulated all that has made the Living Arts Centre a world class venue for performing arts, educational, community and corporate activities in Mississauga.

Challenge

The Living Arts Centre turned 20 years old in 2017, and so did their logo. It was time to refresh and modernize the brand’s image with a new logo that encapsulated all that has made the Living Arts Centre a world class venue for performing arts, educational, community and corporate activities in Mississauga.

Solution

BTI’s first order of business was to unify YWS’s brand message with consistent marketing and communications efforts that reflected their goals – to drive donations, engage volunteers and nurture youth in need. This meant branding and collateral development to support the shelter’s various fundraising events, providing creative and strategic counsel throughout the development of their custom website, as well as providing creative feedback and back-end website development as they transferred their coveted holiday fundraiser into an interactive online experience.

Solution

BTI’s first order of business was to unify YWS’s brand message with consistent marketing and communications efforts that reflected their goals – to drive donations, engage volunteers and nurture youth in need. This meant branding and collateral development to support the shelter’s various fundraising events, providing creative and strategic counsel throughout the development of their custom website, as well as providing creative feedback and back-end website development as they transferred their coveted holiday fundraiser into an interactive online experience.

Result

Over our 7 year partnership, our work with Youth Without Shelter has become second nature. Their event success measured by donations out-performed the years prior to work with BTI. Their online assets are clear, consistent and tell the Youth Without Shelter story in a way that is inclusive to all audiences while inspiring action on every page.

Result

Over our 7 year partnership, our work with Youth Without Shelter has become second nature. Their event success measured by donations out-performed the years prior to work with BTI. Their online assets are clear, consistent and tell the Youth Without Shelter story in a way that is inclusive to all audiences while inspiring action on every page.

Back To List

Next Project