News From The Studio – May 2026
BTI revisited its early 2000’s roots by sharing photos from the early days. It served as a reminder that while so much has changed, the heart of BTI remains the same....
Part 2: Campaign Assets – How to Build an Integrated Creative System
A strong integrated campaign is more than a collection of creative assets. It is a Creative System, designed to guide audiences through a consistent and thoughtful experience across every touchpoint....
News From The Studio – April 2026
April has been Growth Through Connections, in action! From a team session with Dan Holstein, to community-driven content and milestone moments, see how culture and collaboration continue to shape our work...
Part 1: The Foundation — How to Build an Integrated Campaign Strategy
Building a campaign can feel complex. Multiple channels, competing priorities, and pressure to launch can quickly turn momentum into hesitation.
At BTI, this stage is where the work becomes most valuable. The early phase of a campaign holds the greatest potential. Ideas are forming, directions are b...
News From The Studio – March 2026
Momentum builds through the moments that bring a team together. This quarter, we’re celebrating progress, connection, and a few behind-the-scenes highlights from life at BTI....
Inclusive Branding: How Strong Brands Are Built
Strong brands are not built by accident. They are built through a deliberate, structured process that aligns purpose, positioning, storytelling, and design....
News From The Studio – February 2026
Practicing what we preach and kicking off 2026 with in-depth planning.
At BTI, strategic planning is a cornerstone of how we align our purpose, set bold goals, and activate meaningful progress. Every year, our team gathers to chart the course ahead, translating our long-term vision into focused qua...
Built to Scale
Ambitious goals demand more than a big idea. Without structured systems to support marketing, even the best strategies can fail to take off. For organizations thinking strategically about the year ahead it’s not a lack of creativity in your plans, it’s the absence of infrastructure.
At BTI, we ...
News From The Studio – January 2026
For BTI, the start of the year is an intentional reset, an opportunity to reflect, refocus, and move forward with purpose. As we turn the page on 2025, our team has taken a moment to share the resolutions that are shaping our vision for the year ahead. From personal commitments to creative ambition...
2026 Trend Forecast: Design, Marketing, and Sales
What’s shaping your customers’ expectations in 2026? These cross-functional trends reveal the design principles, marketing strategies, and sales models that are already redefining how brands connect, convert, and grow....
