Diversity, Equity, Inclusion,
and Belonging in Marketing
Building brands through socio-cultural awareness, authenticity and data.
Celebrating Diversity
Celebrating diversity is the key to understanding the ever-evolving marketplace that caters to consumers from various socioeconomic and cultural backgrounds. BTI understands that diversity extends beyond race or ethnicity alone and celebrates differences within the audience subgroups, including age, gender, disability, religion, ethnicity, and sexual identity, to provide better-targeted ideas and solutions.
Celebrating Diversity
Celebrating diversity is the key to understanding the ever-evolving marketplace that caters to consumers from various socioeconomic and cultural backgrounds. BTI understands that diversity extends beyond race or ethnicity alone and celebrates differences within the audience subgroups, including age, gender, disability, religion, ethnicity, and sexual identity, to provide better-targeted ideas and solutions.
Elevating Equity
No two people are the same, so one solution is likely not applicable to everyone. BTI understands needs, behaviours, and motivation to design solutions that solve problems and limit barriers for the end-user. BTI elevates equity by recognizing barriers and advantages and creates brands consumers want to support because they represent them and their values.
Learn more about an equity-driven BTI initiative to support and fund underrepresented entrepreneurs – the VOICE Grant Program.
Elevating Equity
No two people are the same, so one solution is likely not applicable to everyone. BTI understands needs, behaviours, and motivation to design solutions that solve problems and limit barriers for the end-user. BTI elevates equity by recognizing barriers and advantages and creates brands consumers want to support because they represent them and their values.
Integrating Inclusion
Integrating inclusion ensures your brand connects with the largest possible audience and creates a stronger bond with existing customers. Inclusiveness is valuing and respecting people from all backgrounds and embracing what makes them unique. BTI implements inclusive marketing strategies that communicate that differences among people are respected and valued by your company.
Integrating Inclusion
Integrating inclusion ensures your brand connects with the largest possible audience and creates a stronger bond with existing customers. Inclusiveness is valuing and respecting people from all backgrounds and embracing what makes them unique. BTI implements inclusive marketing strategies that communicate that differences among people are respected and valued by your company.
Inculcating Belongingness
Belonging adds to the DEI equation and shifts towards psychological safety and authentic inclusion. BTI understands that being “included” does not necessarily equate to a feeling of “belonging.” BTI empowers building a culture of belonging by amplifying the target audience’s voices to nurture a sense of individual and collective purpose among them.
Inculcating Belongingness
Belonging adds to the DEI equation and shifts towards psychological safety and authentic inclusion. BTI understands that being “included” does not necessarily equate to a feeling of “belonging.” BTI empowers building a culture of belonging by amplifying the target audience’s voices to nurture a sense of individual and collective purpose among them.
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