One of the most important things brands compete for is the consumer’s attention. In the era of the internet, most people dedicate their attention to their phones. Billboards and TV ads aren’t enough on their own anymore, and as more brands understand this, they are allocating funds toward generating online content.
However, to stand out from the millions of ads consumers are exposed to every day, brands need to go above and beyond just paid ads; they need to connect and engage with the consumer. They can do this by creating relevant, share-worthy content for their social media pages. Meaningful content is not only an added value for the consumer, but it also enables brands to both engage and create a community of loyal followers.
At BTI, we follow the 3 C’s of a content strategy.
Know your audience.Identify who you are speaking to, and create content that’s relatable. All content produced should be backed by a clear strategic vision and does not have to be promotional. The core purpose of generating content is engaging with the customer by producing something relevant to them.
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