Design: The Visual Identity of a Brand with BTI Branding Agency

Creating the perfect harmony of inspiration, design and data

BTI Is Meticulous About Bringing Together Every Aspect of Design to Create Your Story

Inspiration

When BTI gets a brief, we look at it from every angle. We deep-dive into what you want and what your customers want. And what is going to WOW both? We draw inspiration from everywhere imaginable – nature, music, literature, movies, social media and even street art – to create something completely fresh, new and exciting.

Committed to Giving

Why give back when you can give forward? We are the agency partner who will champion causes that make an impact for a better future. Whether we’re in the community, working with Non-Profit Organizations or partnering with socially responsible causes, we believe giving forward can impact future outcomes by sharing our time, expertise, and heart.

Inspiration for Design for a Brand with BTI Branding Agency

Typography

When BTI creates design through typography, it assigns meaning, tone and mood to words. BTI looks at the spacing between every letter and line – the right font at the right weight at the right size. We know all the rules and when to break them. Ultimately, this attention to detail makes copy a delight for readers, while building your brand recognition. 

Typography

Typography is as simple as typing out the words right? Not quite. BTI looks at the spacing between every letter and line. The right font at the right weight at the right size. Plus we know all the rules so we know how and when to break them too. Ultimately all this attention to detail is to make any copy a delight for a reader.

Typography - Design: for a Brand with BTI Branding Agency

Colour

BTI uses colour as a foundational element for creating a visual identity. We love colour- every hue and tone. Some brands even trademark their colours! We use the power of colours to cultivate strong emotional connections with your audience. 

Colour

We love colour. Every hue and tone. But the colour chosen can’t just be a favourite of the designer. It has to function as a design element that has meaning to the brand. Some brands even trademark their colours!

BTI - Colour for Design of a Brand with BTI Branding Agency

Layout

BTI looks at information structure and composition as much as the information itself. Effective layouts have the power to influence viewers’ interpretation of information and can impact how quickly they can absorb a message. We create attention-grabbing and aesthetically pleasing layouts, that have the capability to hold the attention of your audience. 

Layout

BTI looks at the way information is laid out as much as the information itself. For example, in a retail environment, you want to capture a shopper’s attention in the first few seconds. A logical hierarchy of information is critical to convert sales.

Layout for Design of a Brand with BTI Branding Agency

Video

BTI combines content, light, colour, and sound to make an unforgettable video experience. An impressionable video draws people in, boosts conversion rates and gives you leads. Websites, social media, shelf talkers, sales conferences – the possibilities of where video can live are endless. 

Video

Video uses everything to draw people into your brand story. Light, colour and sound can all combine to make for an unforgettable experience. Websites, social media, shelf talkers, sales conferences – the possibilities of where video can live are endless.

Photography

BTI knows how to make your brand relatable through photography. We believe that the perfect shot starts well before a shutter ever snaps. The combination of thorough planning, the right models and props representing the brand, staging, lighting to make the logo on the packaging pop, and searching out the ideal location – create the perfect photo that speaks a thousand words. 

Photography

BTI knows how to make your brand relatable through photography. We believe that the perfect shot starts well before a shutter ever snaps. The combination of thorough planning, the right models and props representing the brand, staging, lighting to make the logo on the packaging pop, and searching out the ideal location – create the perfect photo that speaks a thousand words.

Creating Relatable Design Branding Photography

Copywriting

BTI is an expert at crafting the right story, uncovering the real insights buried in a brand, and making them relevant for consumers. BTI writes copy that sells on websites, social media platforms, sales presentations, advertising and packaging, and much more, to tell your story and strengthen your brand message. 

Copyright

BTI is an expert at crafting the right story, uncovering the real insights buried in a brand, and making them relevant for consumers. BTI writes copy that sells on websites, social media platforms, sales presentations, advertising and packaging, and much more, to tell your story and strengthen your brand message.

Copywriting - DESIGN to maintain Brand Tone with BTI Branding Agency

Infographics

BTI artistically translates complex data into accessible and comprehensible information. Infographics make numbers and data come to life. We express complex information in a logical hierarchy, simple shapes, and attention-grabbing colours to ensure your customers can enjoy the process of absorbing information. 

Infographics

BTI artistically translates complex data into accessible and comprehensible information. Infographics make numbers and data come to life. We express complex information in a logical hierarchy, simple shapes, and attention-grabbing colours to ensure your customers can enjoy the process of absorbing information.

Transforming data into engaging infographics with Brand Design Elements with BTI Branding Agency

Illustration

BTI creates unique and bespoke illustrations that can pique an emotional interest unlike anything else, in an ever more digital world. From custom icons to full-scale art pieces, we use a combination of in-house artists and world-renowned illustrators to deliver something that can help persuade, inform and influence your audience. 

Illustrationc

BTI creates unique and bespoke illustrations that can pique an emotional interest unlike anything else, in an ever more digital world. From custom icons to full-scale art pieces, we use a combination of in-house artists and world-renowned illustrators to deliver something that can help persuade, inform and influence your audience.

Illustration Design for a brand with BTI Branding Agency

Case Studies

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