The Right Solution for
the Recycling Industry

Productivity | Data Integrity | Security


Diversys, a new technology company emerged to develop recycling reporting management software as a response to accumulating, industry, government legislation. The software solution would mean a new way of doing business, and although the benefits would be abundant, Diversys needed to present the idea and gauge interest prior to heavily investing in development.


Diversys brought BTI on as their marketing agency to develop the brand and build a visual and engaging digital presence. BTI produced a teaser video to introduce Diversys as the solution to the challenges being faced by the recycling industry. The video was placed on the company website as a lead generation tool. It communicated the high-level benefits of the software, along with a call-to-action for prospective clients to reach out and learn more.


Diversys acquired leads from the website, that assisted in enabling them to reach their investment goal, and also introduced them to a list of future clients. 

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