BTI
February 03, 2022 0 Comment

ECLECTIC PHILOSOPHER

ROLE: CHIEF CREATIVE OFFICER

What kind of a day is it going to be?

Parveen Dhupar is a seasoned brand strategist, visionary, designer, serial entrepreneur, connector, lecturer, public speaker, author, coach, mentor to many entrepreneurs, and founder of BTI Brand Innovations Inc. (BTI), a boutique creative agency offering full integrated creative and marketing services to H2H (Human2Human) client partners.

For over 30 years, Parveen has been innovating the brand experience for his global and local client partners and consumers alike. Over the course of his career, Parveen has worked on a wide range of brands in many categories, from startups, not-for-profits and Fortune 500 companies including Whirlpool Canada, Rogers, Canada Beef, Dare Foods, General Mills, Quaker Oats and more.

Parveen is active on various not-for-profit boards as a president, chair, vice-chair and director, sits on many advisory boards and committees at a leadership level, and actively supports charities through his initiative “People Who Give”.

When it comes to branding and positivity, people describe him as a “leading expert”. He prefers “lifetime learner” as he is never comfortable with what he knows today and is always on the quest for continuous mastery.

Parveen is known for his smile, positive outlook, killer wardrobe and is often quoted stating “I am a brand. My job is to make brands stand out from a crowd, so I must stand out.” Parveen leaves a positive lasting impression everywhere he goes, making people smile and spreading happiness. He has the rare ability to electrify an audience and deliver useful insights that lead to personal and business transformational change.

His belief is, in order to be happy, we must start each day with a positive attitude by controlling the things we choose to think about and focusing on the now. He wakes up early, excited over all he gets to do before the clock strikes midnight and chooses to be positive, to be grateful, to be creative, and to be joyful.

So, as you begin the journey of a new day, ask yourself… What kind of day is it going to be?

parveen@teambti.com