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Creative Driven Through Insights

Before any creative is executed, we take a deep dive into the why and get a clear understanding of the consumer insights and strategy. The BTI CI (Creative Intelligence) process ensures that we deliver upon the goals and objectives against measurable KPI’s.

Learn more about each area of our expertise below.

insights

Curiosity Breeds Discovery

Unpacking relevant consumer insights, means constantly updating our knowledge bank, and staying relevant by gathering market research and white papers, and conducting focus group discussions. An understanding of consumer behaviour and market trends based on real data is the first step to developing a creative strategy that will connect.

Ethnography
Pairs / Triads
Surveys

Focus Groups
Store / Packaging Audits
Mystery Shoppers

Qualitative & Quantitative Studies
Usage & Attitude
Conjoint Analysis

strategy

Clarity of Focus

To get to where you want to be begins with a roadmap…strategy. Whether it’s a deep dive, an outsider’s review of your plans, a market assessment or a competitive analysis, we can support your strategic needs. A map to success is essential if you want to reach your goals. We are uniquely suited with over 25 years of C-suite, startup and NPO experience to help get you to where you want to be.

Business Plan Review
SWT/SWOT Analysis
Coaching and Facilitation

Short & Long Term Planning
New Product Innovation
Product Launch Analysis

Marketing Plans
Business Plans
4P Business Assessment

branding

Bridging the (Resonance) Gap

Building a successful brand means developing a consistent visual style and voice that connects with people across all channels. Our mission is to build strong, memorable and sustainable brand stories which are a true reflection of your existence, values and offering.

Brand Foundations
Positioning Statement
Brand Persona

Brand Promise
Target Market Persona
Brand Mantra/Tagline

Name Generation
Messaging and Storytelling
Visual Identity

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Unified and Seamless

Delivering brand messaging using a fully integrated mix of marketing services for consumers to interact with the brand, while ensuring that communication strategies are consistent across all channels.

Integrated Marketing Communication (IMC)
Advertising and Promotion
Marketing Campaigns

Public Relations
Direct Marketing
Broadcast Marketing

Digital Media
Social Media Marketing
Guerrilla Marketing

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Thriving in the Digital Age

In the age of digital marketing, traditional marketing is not dead. Developing ideas, and bringing them to life by putting ink to paper, placing images on highways to hallways, and bringing authenticity to a brand through sight and sound, can still drive more customers through effective strategy.

Print
Television and Radio
Direct Mail
Telemarketing

Package Design
Point of Purchase
Brochures and Sell Sheets
Product Catalogues

Outdoor Advertising
Print Advertisements
Annual Reports
Promotional Products

digital

Connecting Through Tech

Bringing brave ideas to life with technology, our dedicated digital team gives brands a strong and sustainable online presence that connects with customers at home, in-store and anywhere.

Websites
Campaign Microsites
Mobile App Development
SEO, SEM & Analytics

Online Marketing & Advertising
Social Media Activation & Nurturing
Augmented Reality (AR) & Virtual Reality (VR)
Artificial Intelligence (AI) & Machine Learning (ML)

Content Marketing
Email Campaigns
Video Production
Motion Graphics

experiential

Leaving a Lasting Impression

Immersing your audience with an engaging and exciting brand experience creates meaningful connections with your brand and positions your brand top of mind.

Event Planning
Roadshows
Sales Conferences
Environmental Design

Space Planning
Retail Displays
Tradeshow Booths
Retail Merchandising

Sampling Programs
Street Teams
Vehicle Graphics
Focus Groups

Engage, Educate and Inspire

From training videos, to commercials, and everything in between, we produce high quality video content for a professional reflection of your brand that drives millions of clicks and views.

Commercials
Event Videos
Brand Videos
Recruitment Videos

Corporate Videos
Animated Videos
Explainer Videos
Training Videos

Product Videos
Aerial Cinematography
Influencer Campaigns
Real Estate Videos

Case Studies

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