January is the perfect time to reflect, refocus, and set our intentions for the months ahead. At BTI, we believe that growth—both personal and professional—starts with clarity of purpose.
Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
Holiday Marketing in 2020
The Covid-19 pandemic has already dominated much of the year, so it is no surprise that it is also impacting the holiday season. But in a year of challenges, cancelled plans, and lockdowns, the winter holidays offer a silver lining of sorts. They’re something to look forward to.
In the latest Consumer Report “2020 Holiday Outlook” by PwC, the majority of Canadian consumers expect to spend the same amount of money or less this holiday season, with obvious cuts in travel and out of home entertainment. Having said that, Millennial consumers are expected to rely on online for all their shopping, while consumers age 55+ planning to do the majority of their shopping from brick and mortars.
What do Marketers Need to Know?
With a mostly homebound holiday for Canadian consumers, we anticipate a surge in digital ad space competition. The fight to get consumers’ attention online will be fiercer than ever. Marketers will have to bring their A-game to social media with creative ideas to cut through the clutter.
Now is the time to improve your web design, navigation, and UX to provide a seamless experience for customers.
Prepare your brand’s shopping experience to accommodate BOPIS (buy online, pick up in-store), contactless delivery, curbside pickup etc.
As per Retail Insider’s annual holiday shopping survey, 90% of Canadian believe buying local is the key this holiday, while 83% of consumers agree that buying items made in Canada is important right now more than ever to support local. It’s time to rally to support our communities.
It is not only about deals and discounts this year. This year is all about connection – connect with your consumers on a higher level by showing your brand’s values.
While we all find alternatives to our familiar shopping experience and try to keep our spirits high, there is no denying that Canadians will witness a modified holiday experience this year. Family visits, gift exchanges, Christmas eve mass, workplace parties, and the most anticipated part, meeting and greeting Santa will undergo a major change in format.
At the end of the day, it comes down to what kind of experience you want to provide to your customers while following safety guidelines along with your brand’s promise.
Want to learn more about making a marketing impact in a year of chaos? Contact us!
LATEST POSTS
Including brand ambassadors as part of your marketing, social media, experiential marketing and communication strategy can go a long way in helping the company reach their sales growth and in generating more revenue.
Including brand ambassadors as part of your marketing, social media, experiential marketing and communication strategy can go a long way in helping the company reach their sales growth and in generating more revenue.
In a world of likes, comments, shares, engagements, and reactions. How do you really measure success for social media campaigns?
Success Powered by Our “Can-Do” Spirit
As we reflect on what defines BTI, one value remains central to our identity—our "Can-Do" spirit. It's more than just a mindset; it's a way of working, creating, and achieving. Read on to explore what this value represents and why it might become a core part of who we are.
BTI’s 2024 Year in Review
As we near the end of another year, we like to take time to reflect on the milestones, achievements, and lessons that have shaped our 12 month long journey this year. At BTI, each year is more than just a collection of days; it’s a testament to our purpose-driven values,...