Brands today face the critical challenge of connecting with customers who are constantly interacting across multiple platforms and devices—whether it’s social media, email, websites, or even print.
How can Artificial Intelligence grow brands in 2023?
Posted on March 22, 2022
How to Make AI work for your brand?
According to Statista, 80% of industry experts already integrate some form of AI into their online marketing initiatives. One can only imagine that this number will only grow as AI becomes more widely understood.
Artificial intelligence is the use of computers to perform tasks such as perceiving, synthesizing, and inferring information. Examples include speech recognition, computer vision, translation and more. As AI evolves, so does the definition, which suggests that we are in uncharted territory when it comes to what AI might look like in the future.
While AI seems to be “everywhere,” and we are inundated with information about the possibilities for our industry, Forbes suggests that the actual usage of AI tools in marketing seems to be more casual. This implies that marketers are curious about it, but use is more ad hoc for the time being. For most people, AI feels futuristic and maybe a little scary or exciting. But for marketers, AI will be another tool in our toolbox – think automation, campaign personalization and data analysis. AI will help the industry spend less time on repetitive tasks and data processing, which means more time thinking strategically and being creative.
How Can AI help brands grow?
Here are some examples of ways marketers might use AI:
Digital Targeting
Consumers are desensitized to content, so if you want to hold the attention of your target audience, you’ll need to come up with something that actually resonates with them. AI can help you refine your message and deliver it to the right audience.
Search Engine Optimization
Today when we think of SEO we must think of voice search to include advances like Siri and Alexa. These tools have changed the way we search online and as a result, the way marketers are developing keyword strategies.
Personalized Marketing
Personalization is becoming increasingly important for businesses to stand out in a crowd. AI can help brands to analyze customer data, such as browsing history, purchase history, and demographics, to personalize marketing campaigns. With AI, businesses can create targeted campaigns that are more likely to resonate with their audience.
Social Listening
AI can be used by brands and people to monitor online conversations and sentiments in real time. This can help marketing and communications teams understand if their audiences are responding positively or negatively to strategies and to optimize accordingly.
Predictive Analytics
Predictive analytics is the process of using data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. By using predictive analytics, brands can forecast which products or services are likely to be popular among their target audience, allowing them to make data-driven decisions.
Chatbots
Chatbots are AI-powered tools that can interact with customers in real-time, answering questions and providing support. Chatbots can be integrated into a brand’s website or social media channels, providing customers with instant support and improving their overall experience.
These are just some of the ways we predict AI will impact the marketing industry. It is true that by implementing AI, you can run 24/7 and lessen your risk for human errors, but is it really that simple? One of the most notable limitations of AI is the lack of creativity and the ability to only see the data and not to fill in the gaps with subtle perception like humans can. Of course, AI is still new and one can only assume that it will only get better with time.
Want to learn more about AI integration with your marketing strategy? Contact us today!
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