Practicing what we preach and kicking off 2026 with in-depth planning. At BTI, strategic planning is a cornerstone of how we align our purpose, set bold goals, and activate meaningful progress. Every year, our team gathers to chart the course ahead, translating our long-term vision into focused quarterly goals, actionable...
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How to Grab your Audiences’ Attention in less than 7 seconds?
Posted March 22, 2023
The Attention Span Dilemma – If you’ve been following BYTE This News for a while, then you might remember that in our previous blog, we mentioned our shrinking attention spans. While some publications claim we can pay attention no longer than a Goldfish, others debate if it has really gotten to be that bad. Regardless of whether we are focusing for 8 seconds or 12, or somewhere in between – that’s not a lot of time. Especially when you are trying to get your message across and hundreds of others are trying to do the same. Thus, we have the marketer’s dilemma – how to get attention and hold it, for the right reasons.
We have compiled some strategies to help brands with their marketing and outreach in this type of climate:
At BTI, one of our favourite things to do is learn about our client partners’ target audience. We like this exercise because it demonstrates the intimate relationship between brands and their customers. Great brands know their people well. Starting with some basic understanding is great, but in depth understanding is better, and this is the foundation for creating campaigns that resonate.
When brands have a strong understanding of who they are talking to, the natural next step is to identify what the message should be. What do you want your target audience to know? This can be a pain point for a lot of brands, simply because we often want to say it all. In most cases, it takes a variety of messages in a variety of different ways to tell a story. As the old saying goes “less is more” and we find that to be true in marketing messages as well.
Once we understand our audience and have a clear direction for our message, we like to focus on making natural connections without being obvious. For many of our client partners, this looks like creator collaborations, influencer campaigns and other forms of sponsored content that just make sense. We love strategies like this because they leverage trusted voices for immediate gratification while also investing in longer term relationship building strategies simultaneously.
Today’s brands are hyper-focused on digital spaces, but there is still an abundance of opportunity when it comes to in-person tactics. At BTI, we like to remind our client partners not to forget the live experience, and often look for ways we can create great experiences in person. Post pandemic, our audiences are ready for it.
When it comes to getting attention, it is natural to assume that brands have to be provocative and gimmicky to stand out. We acknowledge that there is a time and a place for such stunts, especially when done creatively and with tact. In most cases though, we find that when we develop strategies from a place of understanding, we don’t need to rely on shock value.
Are you interested in learning more about how your brand can create memorable experiences to stand out? Contact us today!
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