Posted by Sheryl Johnson on February 26, 2018
Is there a question you would like answered from the general public? Just a few questions that might help inform your broader research or help you formulate your strategic plan?
We asked 2,200 Canadians about condiments last month and we uncovered a few interesting tidbits.
- Almost 20% of Canadians have between 11 and 20+ condiments in their kitchen
- However, 10% of 35-44 year old don't know condiments have an expiry date!
- Even more concerning, 44% of 35-44 year olds clean out their fridge of expired condiments less than twice a year.
- According to Kraft, opened mayonnaise in the refrigerator, should be discarded after 4 months, however, 56% of Canadians believe mayo can survive 6+ months.
Asking short simple questions of the general public can be an eyeopener to learn a new insight that might ignite a new awareness, trial or education campaign.
Have a problem you're trying to solve?
Contact Sheryl@teambti.com and let's talk.