Hey, are you listening? Good. Let’s set some context.
As of October 2018, the total worldwide population was 7.7 billion; the internet had 4.2 billion users and there were 3.4 billion active social media users.
Billions of people, half the Earth’s population, are constantly connected and engaging with one another through various social media channels and as a result, producing massive waves of unstructured data a.k.a, a goldmine for global brands