BTI revisited its early 2000’s roots by sharing photos from the early days. It served as a reminder that while so much has changed, the heart of BTI remains the same.
Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
Insight Bytes – July
As experts in the appliance industry, BTI is constantly asking consumers questions about their purchase decisions and attitudes about appliances.
This month in our Ontario-wide survey, we asked if you were planning to buy an appliance in the next year.
Here’s what we learned:
- One-third of all respondents will be in the market for a new appliance within the next year.
- What’s most surprising, is that 73% of those new to Canada (in past 3 years) will be looking for a new appliance. This is tremendous news for retailers looking to build a relationship with new Canadians.
- The types of appliances most considered by those new to Canada are washing machines, cooktops and wall ovens.
- When looking for a reliable source of information about their appliance purchase, new Canadians prefer ratings and reviews, consumer reports, manufacturer websites and social media.
Connecting with new Canadians takes more than a translation of your current national flyer, radio ad or social media posts.
Contact Sheryl at BTI to learn about how we can help you build a diverse and meaningful campaign to reach those new to Canada.
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